Best email marketing tools

Best Email Marketing Tools for Small Businesses

81 percent of small businesses see great results when they use email marketing. 

The reason? 97 percent of email users check their inbox every single day, which is higher-intent traffic than any other avenue or platform can offer. 

When users sign up for your email list, you can deem it as a permission to sell them. That is the power of email marketing.

Don’t fall into the trap of believing the ones that say that email marketing no longer works out. Many small businesses do that.

It works out. And it is driving crazy results for small businesses out there. Even the future of email marketing is pretty bright.

Begin to use it and witness the growth yourself. 

To help you with it, here I am going to list down these 10 best email marketing tools for small business thriving in the market for their exceptional features.

Delve into them!! 

10 Best Email Marketing Tools

TinyEmail 

TinyEmail is a powerful email marketing tool. It aims at empowering businesses to execute result-oriented email campaigns.

It is specifically designed to cater to small and medium-sized businesses, content creators, bloggers, eCommerce enterprise and podcasters. 

Apart from being an email marketing tool, it is an AI platform that enhances your email marketing campaigns. 

It has plenty of different features like : 

  • Customizable feature
  • URL based automation 
  • Advanced analytics

And, Its most exceptional feature is the email segmentation capability that helps you divide your subscribers into different groups based on their actions and interests. 

It improves your conversion rates and engagement levels in a significant manner. 

Also, if you are running short of time, then it has an AI automation system that enables you to set up automated email campaigns, using your existing brand data. 

It automates email marketing with 

All these make it a potent tool to strengthen your email marketing efforts. 

GetResponse: One of The Best Email Marketing Tools

Getresponse is an email marketing tool as well as an online campaign tool. 

If you have to build and manage online campaigns for different business goals, it caters to that need as well. 

In simple terms, GetResponse can help you with 

  • Collecting leads
  • Building email lists
  • Selling products 
  • Sending and automating emails

This tool is pretty easy to navigate with a clean and intuitive design. 

Its dashboard comes with a “quick actions” section that gives you an account of the most commonly performed tasks. 

Its editor makes it easy for you to cover a wide range of email types that allows you to save blocks. 

Not only that, it has specific content blocks for videos, CTA buttons and ecommerce products. 

It helps you personalise subject lines and email text using contact field data and specify fallbacks if data doesn’t exist for a particular contact.

It help you with a wide of range email types like 

  • Classic newsletters.
  • Autoresponders 
  • RSS to newsletter.
  • Easy A/B testing. 
  • Surveys and advanced automations. 

It provides several designs so that you can choose the most suitable one as per your email category. 

It has a powerful and flexible workflow editor that allows you to build some pretty complex automated sequences. 

It has every important feature that can help you create smart and targeted campaigns. 

MailerLite

MailerLite is a complete email marketing software. 

it helps you with 

  • Newsletter creation 
  • Landing page building
  • Automated journey building

Its drag and drop email template builder is one of the best ones in the market that offer various types of customization opportunities. 

It allows you to create a visually appealing email or code your email with the HTML editor option. 

Its pre-made blocks and templates save time for you to create your headers, buttons, surveys, quizzes and footers. 

And you can fetch content from your RSS feed, podcasts, news, video or blog posts. 

You can configure the visibility of any email blocks so that it can be visible to the user that you want. 

As for interactive emails, Mailerlite has special email widgets like : 

  • Forms 
  • Image carousel
  • Accordion 
  • Basic event invitation 
  • Quiz

It has a Youtube embed feature that automatically converts a Youtube video to a GIF when you add a video URL to an email. 

It is a perfect solution for you to create visually appealing and value-loaded emails.

ActiveCampaign

Whether you are a beginner or advanced marketer, ActiveCampaign will provide you with all the features in a smart, yet easy to use interface. 

Even if you know almost nothing about email creation, you can use its drag and drop and some other basic features to create decent emails, 

Or if you are an advanced marketer, it allows you to edit the HTML, and insert content blocks, countdown timers, videos and ecommerce products

Its most powerful feature is its ability to optimize email marketing with personalization and split testing.

For e.g., you can create conditional content to show it differently based on any field that saves you from sending out different variations of the same email. 

For critical emails, you can create variations of the content or use ActiveCampaign’s predictive content algorithm to find the most-likely converted content.

If you need a template, it offers you 150+ predesigned templates to choose from and also allows you to create your own. 

And if you want to send emails that look personal, then you can choose between plain text or HTML to create them. 

In a nutshell, this email marketing tool helps you serve all your purposes in a desired manner. It is simply worth your trial. 

Mailmodo 

Mailmodo is an email marketing platform that brings interactive experience to emails via AMP framework. 

It enables businesses across all industries like Edtech, eCommerce, Hospitality, etc.,

and customer types like B2C, B2B, start-ups, enterprise, etc., to create emails. 

It comes with necessary tools to help customers understand their audience and turn data insights into shape campaigns. 

You can import contacts from multiple sources and view and manage contact information all in one place. It also allows you to create new segments using 

  • Personal attitudes 
  • Behavioural data 
  • Campaign activities 

It has such advanced automation mechanisms that will relieve you of a lot of stress.

It helps you set up multiple promotional and transactional campaigns in some clicks and allows you to design user journey maps with visual journey builders. 

You can even trigger email campaigns and customer journeys from an external system via API. 

Its dashboard provides you with all reports in one single place, making it super easy for you to analyse your campaign performances. 

Later, you can even export this data into an external system for better analytics. 

If your business is decently big, then this tool among the best email marketing tools is the right choice for you.

Sendinblue

Sendinblue can be a go-to option for those who want to send and automate email marketing campaigns with a limited budget. 

You can deem it a cheaper alternative to MailChimp that also comes with a free version and free trial.

It has all the necessary features that will serve your purpose.

It has A/B testing that optimizes your emails by testing multiple subject lines and picking the best one. 

It can help you create landing pages from scratch or offer one of their appealing templates to speed up the process. 

It gives you the access to soft and hard email bounces and removes hard bounces automatically. 

Its subscription forms are dynamic. 

You can easily customize them as per your brand. 

To advance it, you can use more sophisticated features like captcha verification and automatic data population, so your customers don’t have to fill in their name and other details twice. 

In simple terms, if your budget is tight, but don’t want to compromise with the quality of work, then go for this email marketing tool. 

ConvertKit

Convertkit is an email marketing software for small business that can cater to the needs of almost all types of creators. 

Its features aim at helping the users grow and monetize their audience, automate their marketing and sell their digital products with ease. 

I have personally used it and I am kind of impressed by how clean and straightforward its interface is where I see everything in an organized manner. 

On its top bar, you will find 5 options : 

  • Grow 
  • Send 
  • Automate 
  • Earn 
  • Learn 

Even newbies can easily find where the forms, landing pages or the email editor is. 

Moreover, it has an extensive knowledge base that allows everyone to review their services. 

As for features, it has myriads of incredible ones. 

It has a visual workflow builder with 28 pre-built automation templates that cater to the most creators’ needs. 

It can help you add new subscribers in three easy ways : 

  • Import CSV file
  • Import contacts from another provider like Mailchimp, Drip, Infusionsoft, Aweber, Activecampaign, Mailerlite. 
  • Add a single subscriber manually

If you have too many subscribers, then it helps you organize them in tags and segments. 

Its forms are too easy to customize, whereas the editor is pretty fast and simple. 

The available form formats include : 

  • Inline.
  • Modal.
  • Slide-in.
  • sticky bars. 

And its settings are well-organized to help the users navigate towards completion. 

It has every advanced feature that can enhance your email campaigns and positively impact their conversion rate. 

If you are too serious about your work, you should definitely consider this one. 

Constant contact

Constant contact is one of the oldest and popular email marketing platforms in the market. 

Though it isn’t the cheapest option in the market, its price is pretty reasonable with plans starting at $12 per month for up to 500 contacts. 

The surprising thing is despite being cost-effective, it helps you with a lot more than email marketing. 

It provides users with loads of prebuilt templates and helps customize them with its simple email editor.

It has many automations that reduce your hands-on labor for 

  • Landing pages
  • Surveys
  • Analytics
  • Reports. 

It offers a few different email marketing automations that vary as per your plan.

All plans have the welcome email automation that automatically sends an email to any contacts who sign up for your newsletter. 

And its mid-tier and top-tier plans come with email automations that send emails based on the number of days that passed. 

If you want to thrive on data, then its analytics and reporting feature will be helpful in tracking and understanding the performances of your email campaigns and digital marketing efforts. 

It helps you track open-rates, bounce rates and shares for every email that is sent automatically. 

ConstantContact is an ideal option for beginners to execute email marketing and drive the desired results. 

Drip 

It sounds like a sound of a leaky sink or slang term but an email marketing software that drives onsite customer engagement. 

It has gamified pop-ups like “spin to win” and “mystery flash sales” that help you run the type of forms that your customers will be willing to fill out. 

Moreover, it will help you get more email addresses and unique ways to incentivize immediate shopping on your site. 

Also Read: Drip vs. TinyEmail: The Detailed Comparison of Email Marketing Tools

It isn’t just a run-of-the-mill email marketing solution because it offers creative approaches to address your customers’ issues, automate your workflows, and create all kinds of engaging popups, emails and forms. 

Drip’s email campaign publishing options are pretty simple and effective. 

You can send a blast with a single email, create an entire series of emails for sending over time or come up with a campaign that works based on a specific automation workflow. 

Apart from this, it allows you to send campaigns via SMS but with a paid plan. 

And if you want to publish your latest social media via newsletter, it makes it the easiest for you via third-party integrations like Zapier

Its email designs are in two favors : 

  • Plan text
  • Fancy, visual kind text. 

It’s up to you which one you will like to go for. 

It doesn’t have more than 7 templates but its template editor is so amazing that you can create any fairly complex layouts (for emails) and add text buttons, social links and the usual images. 

Drip’s premium plans are neither too expensive nor too cheap but its features are so targeted that you will feel it deserving of your every penny. 

Conclusion

Begin to use it. You will witness how beneficial email marketing can be for your small business in the long term because when someone subscribes to your email list, they secretly give you the permission to show them whatever you have to offer. 

As I said at the beginning that 97 percent of email users check their emails every single day,  you have higher chances of catching their points and pushing your product as a solution every time they check your email. 

If you execute email marketing the right way, I guarantee you that it will drive leads for you every week. 

Delve into the email marketing tactics, find the best ones as per your requirement and begin to execute them with one of the best email marketing tools to increase your conversion rate, and generate more revenue.

Brevo-vs-tinyemail

Brevo vs TinyEmail: A Detailed Comparison in 2024

In the context of email marketing, choosing the right platform has remarkable impacts on your business’s growth and prosperity. The competitive landscape of email marketing has two main platforms, Brevo and TinyEmail, both offering a differential array of features, pricing formats, and support alternatives. This detailed analysis of Brevo vs TinyEmail delves into the key differences between the two platforms, assisting you to make informed choices.

Understanding Brevo vs TinyEmail

Brevo and TinyEmail make up two amazing email marketing structures that serve customers belonging to specific segments with varied needs and preferences. On one side, Brevo centers itself as a flexible alternative to businesses with its focus on automation and deliverability, and on the other side, TinyEmail is suitable for businesses emphasizing ease and affordability in their services.

Pricing Structure: A Critical Consideration

Price comparison

The primary factor that businesses can never neglect when selecting a suitable email advertising platform is its pricing structure. Both platforms, with slight changes in the approach, follow leveled-pricing models. Brevo attracts new users through its free plan, which allows them to send 300 emails per day with an unrestricted contact limit. As the business scales up, owners can opt for the more flexible paid plans that start at just $25/month, customized according to distinct needs and requirements.

TinyEmail, on the other hand, has a free plan for up to 500 subscribers, and the least-priced plan costs $15 monthly to its users.

Features and Functionality: Unraveling the Capabilities

Feature comparison

Brevo as well as TinyEmail offer a variety of functions to streamline their users’ email marketing campaigns and improve the user experience. However, Brevo differentiates itself through features such as a drag-and-drop editor, personalized email options, and segmentation abilities. The platform’s strong automation workflows can help you effectively cater to different customer journeys, increasing their engagement through automotive answers.

TinyEmail, on the other hand, has created a differential position in the competitive market with its A/B feature, user-oriented analytics dashboard, and AI-motivated recommendation engine. Even after its comparatively high ease of use, TinyEmail provides practical features that can help you effectively optimize your email campaign and enhance open rates.

Email Automation Capabilities: Streamlining Marketing Efforts

Email automation capabilities

Automation acts as a core feature of modern-world strategies for email marketing that can allow you to streamline your business processes and engage with the intended audience effectively. In the email automation industry, Brevo performs excellently, offering a wide range of templates perfectly customized to varied customer journeys. The workflow builder in Brevo is highly user-friendly and can help you simplify the process of automated campaigns, making it effectively accessible to users of varied skill levels.

Similar to Brevo, TinyEmail provides automation tools to its users, empowering them to use the platform and an AI-motivated recommendation engine. Through the analysis of data and optimum send time suggestions, TinyEmail promotes the effortless execution of AI-based marketing campaigns, enhancing open rates and actions initiated.

Integration Possibilities: Enhancing Versatility

Integrations

The capacity to integrate third-party applications is important for businesses looking to use existing tools and smooth workflows. The platform, Brevo, allows seamless integration of developed e-commerce platforms like Shopify and CRM systems such as HubSpot and Salesforce. Such flexibility can enable you to effectively utilize an ecosystem of various email marketing tools and platforms, strengthening your ability to optimize your marketing activities.

Talking about TinyEmail, it excels in integration capabilities as well and offers API options for personalized solutions and seamless integration with social media platforms. Even after its simplicity, the platform extends a comprehensive marketing toolkit to its users, promoting smooth inclusivity amidst the prevailing workflows.

Deliverability Rates: Ensuring Inbox Placement

Deliverability Rates

A successful email marketing campaign is characterized by high delivery rates, confirming messages have reached the inboxes of the targeted audiences effectively. Brevo has an exceptionally high deliverability rate, as denoted by its committed features to avoid spam and confirm optimum inbox placement. The prioritization of deliverability by this platform induces trust among users, allowing marketers to reach their target audience effectively.

Similar to this, TinyEmail manages a remarkable delivery rate that stands at 96%. The dedicated team monitors blacklists and assures effective email delivery. TinyEmail emphasizes inbox placement for improving email marketing campaign efficacy.

Customer Support and Resources: Navigating Challenges Effectively

Customer support
Users passing through the complex nature of email marketing require responsive customer support and robust resources. Brevo offers 24*7 customer support through live chat and email, further complementing it with exhaustive, knowledgeable, and educational webinars. Using Brevo can empower you with essential tools and resources to combat challenges and make your email marketing efforts reach their maximum potential.

TinyEmail emphasizes customer support as well, providing assistance utilizing different channels, including live chat, a toll-free number, and email. The comprehensive FAQ section and video tutorials act as an essential hub of resources that will allow you to close issues independently and optimize email campaigns with efficacy.

Templates and Design: Crafting Engaging Content

Templates and Design
The role of aesthetic appeal and features of email templates in increasing engagement and stimulating conversions cannot be denied. Brevo provides its users with a rich selection of personalized templates that are coupled with a user-oriented drag-and-drop editor. This pairing strengthens users’ ability to make emails and landing pages look professional seamlessly, serving varied preferences and objectives for design.

On the other hand, TinyEmail has a unique template marketplace that provides users with access to robust design options. Even after the simplistic features of the platform, its template marketplace provides versatile and personalized options, allowing users to make emails visually attractive and customized as per brand identity.

Reporting and Analysis: Gaining Actionable Insights

Reporting and Analysis

Access to detailed analysis and reporting tools allows businesses to successfully navigate performance metrics and optimize email marketing strategies. The analytics dashboard of Brevo provides users with real-time insights, allowing them to track key metrics like click-through rates, open rates, and conversions. The use of actionable data enables users to refine their email campaigns and capture meaningful participation from their audience.

Similarly, TinyEmail also provides real-time analytics capabilities, giving instant insights into the performance of the campaign and derived engagement. The advanced reporting features smooth audience segmentation based on user behavior, allowing users to customize email marketing strategies and optimize ROI.

Scalability: Adapting to Business Needs

Scalability

Email marketing platforms’ scalability is essential for businesses looking to incorporate growth and changing needs effectively. Considering the scalability aspect, Brevo outshines other platforms by providing flexible plans that serve businesses irrespective of their size. With a growing number of users on the list, users can effortlessly upgrade the plans, offering improved personalization and API access with sure scalability and adaptability to changes in business needs.

TinyEmail, too, is designed to scale with businesses through the provision of premium plans accommodating the increasing number of subscribers and automation requirements. The emphasis on scalability makes it perfect for businesses looking to grow their email marketing efforts and motivate sustainable growth.

Conclusion: Brevo vs Tinyemail

Conclusively, it can be said that Brevo and TinyEmail rise as unforgettable platforms in the competitive era of email marketing platforms. Brevo excels in customer support and deliverability, whereas TinyEmail is known for its automation and scalability. Lastly, the decision to choose one between Brevo and TinyEmail depends on the needs, preferences, and budgetary considerations.
With the progression of your email marketing journey, it is important to thoroughly evaluate the features, pricing, and support options of Brevo vs Tinyemail.

The selection of such a platform must be made in a way that synchronizes with the objectives and requirements of the business. The power of email marketing to increase engagement, develop relationships, and achieve sustainable growth can be achieved through effective platforms.

In the dynamic world of digital marketing, the selection of an email marketing platform is a decision that can strategically propel a business to new success. Whether Brevo or TinyEmail is selected, the key is utilizing the capabilities of the platform effectively to fully capture the potential of email marketing campaigns.

Try Tinyemail

FAQs

1. What types of emails can I send with Brevo?

Brevo is like your email Swiss Army knife, offering two handy blades for your communication needs. First up, we’ve got Marketing Emails—think of these as your digital megaphone, broadcasting your message far and wide to engage your audience in campaigns. Then there’s the Transactional Emails, the personal messengers that deliver one-on-one updates directly to your customers, whether it’s through the Transactional platform or Automation platform.

2. Does Brevo offer segmentation?

Brevo’s got even smarter with its segmentation. It’s like having a crystal ball that helps you peer into your contacts’ details, email habits, and more, giving you the power to tailor your segments with precision and creativity.

3. Does TinyEmail have templates?

Switching gears to TinyEmail, imagine walking into a library of over 600 email templates—each one a potential masterpiece just waiting for your personal touch. Their powerful template editor is like your magic wand, transforming templates to fit your unique style and message.

4. How does TinyEmail help with deliverability?

TinyEmail is like the guardian of deliverability, fine-tuning IP setups, keeping a watchful eye on blacklists, and crunching engagement numbers. Their machine learning wizards work tirelessly behind the scenes to ensure your emails find their way home.

5. What integrations does Brevo support?

Brevo plays well with others, boasting a plethora of integrations with platforms you know and love. Whether you’re building on WordPress, selling on WooCommerce or Shopify, crunching numbers on Magento, or making transactions smoother with Stripe and PayPal, Brevo’s got your back, connecting the dots to streamline your workflow.

Getresponse Review

Getresponse Review – All in One Tool For Email Marketing in 2024

An email marketing tool for your business could be very beneficial and save you a lot of time. So, here we are, presenting the best email marketing software to you ‘Getresponse’. In this one, we will be discussing the Getresponse review in every aspect of it, how it is useful for users, and its pros and cons. We will also be comparing it with other tools so it would be easy for you to choose Getresponse from tons of others. So, let’s get started with the in-depth review of Getresponse. 

Before proceeding any further, let’s take a quick brief of what it is, what does Getresponse do? And exploring its unique features and benefits.

What Is Getresponse? 

Getresponse is an email marketing tool known for its unique features. It plays a crucial role in the digital landscape because it connects the business or individual to their base audience which helps businesses to grow further in their niches. Businesses are getting more and more lavish by using Getresponse the reason is it saves them lots of time in several tasks. Time management is also a very unique feature of Getresponse which we will be discussing later in this blog but for now, move to the next one. 

What Does Get Response Do? 

Getresponse is email marketing automation software that empowers businesses to grow further in the digital landscape. It handles or runs their email campaigns providing them with the best template and schedule which increases their open rate and conversion. It also makes analytical reports of email outreach which help businesses to check their productive performance. Ultimately, It creates a safe place for marketers to generate leads, increase engagement with their customers, and drive conversion by doing strategic marketing operations.

Getresponse Unfiltered: Getresponse Pros and Cons 

Every tool has some pros and cons, so Getresponse is one of them. Pros and cons are very subjective means a specific con could be a pro for someone and a specific pro could be a con for another. Based on this fact, we have collected feedback and analyzed some general Getresponse pros and cons with their possible solution. Here are some general pros and cons of a typical email marketing tool: 

Pros and cons  Solution/Tips 
✅Enhanced Reach
✅Helps in Building a Targeted Audience 
✅Automation(Increases efficiency and saves a bunch of time) Automate discounts, events, and sales. 
✅Accurate Analysis and Performance Tracking 
✅Cost-effective
❌Poor email delivery  Add guidelines on the tool to make your email reach the intended user. 
❌Tough learning curve Add comprehensive tutorials and customer support in emails. 
❌Not enough personalization Make your content and email format creative instead. 
❌Legal consideration Read the tool guidelines or instructions to maintain the law and positive reputation.  
❌Overload or Spamming Potential  Make your email-sending timeline frequent and provide your audience with interesting information.

As mentioned above, all the pros and cons are very subjective and it purely varies on the user. We also have provided the best possible solution for the con, you can also use it as a tip, and it will help you to outshine others in email marketing. 

Also Read: Drip vs. TinyEmail: The Detailed Comparison of Email Marketing Tools

Power-Packed Potential of GetResponse: Features of Getresponse 

So, there are several email marketing tool features but Getresponse has some unique ones. Since Getresponse has the most positive reviews, you can try it without any doubt. And, Getresponse offers all these features: 

Note 1: Not all the getresponse features are free, there are some paid features for which you have to purchase a subscription to use them.  

Getresponse email marketing features Getresponse landing pages features
Auto Responder  Signup Forms
Send Time Optimisation  A/B Testing
Email Creator SEO-Optimization
Newsletter Templates  Customizable Templates
Web Events  List Management 
Advanced Triggering  Lead Magnet funnel 
Visual Workflow Builder    
Web Push Notifications  
SMS marketing   
Popups and Forms   
Live chat   
Getresponse promote and sell features Getresponse website builder/ paid ads features
Quick Transactional Emails Drag and Drop Editor
Abandoned cart Predesigned Templates
Recommendations AI Wizard  
Promo Codes Actionable Data 
One-click Integration with Shopify, Magneto, PrestaShop, and Woo-Commerce. Meta ads, Google Ads, Social Ads Creator, and Goal-Focused ads.

There is one more feature of getresponse which is digital marketing reports. So, that’s all these are all the features that Getresponse offers. As mentioned above, only some of them are free and the rest are paid. But since Getresponse is very affordable and effective anyone can plan to buy it. All the features mentioned above are very useful and must-recommend.  We will talk about the pricing of Getresponse info later. 

Getresponse Pricing And Plans 

Getresponse has 3 plans which are email marketing(base plan), email automation(standard plan), and e-commerce marketing(premium plan). We will be reviewing and comparing each plan one by one. Firstly, all the plans are worth the cost and well-recommended also. So, just try Getresponse for once you will be shocked by the results.

Firstly, we have a basic plan called email marketing. In this, you will get all the basic features of email marketing like a newsletter, monthly mail sends, AI email generator, custom DKIM, etc. This plan is for those individuals who are working in freelancing or marketing their products like e-books and e-course. Promoting physical products will be tough in this plan. So, try to consider others. As for those who are interested in this plan, go for it. We recommend it.    

Second, we have a standard plan called marketing automation. It is the most purchased plan of getresponse. So, if you are running a marketing agency/works there or similar, then just go for it. This tool will help you so much and you will be amazed by the outcome. The best thing about this plan is its automation features like: 

  • Welcome & thank you emails
  • Drip campaigns
  • Click & open follow-ups
  • Event-based automation
  • Roles management and many more.

Ultimately,  this plan is full of features and we recommend this to agencies and individuals. 

Note 2: SMS marketing automation will not be there in any plan. You have to buy it separately. 

At last, we have our premium plan which is the most expensive one but also worth the price. The pricing of Getresponse premium plans is not that much though. We only recommend this plan to re-owned marketers or highly reputed agencies. Because this plan offers everything related to email marketing. You will get premium features like click tracking, promo codes, e-commerce tracking, purchase automation, etc. so, if you are really into it then go buy it. You will have no regrets for sure. 

Eye-to-Eye Competition: Getresponse Alternatives/ Competitors  

There are thousands of email marketing tools out there on the internet. Here are the top 6 getresponse alternatives you should know. All these tools mentioned below are the perfect tools to use instead of Getresponse. Here are those: 

Getresponse Review

ClickFunnel is a straight alternative to Getresponse. It can perform all the operations the same as Getresponse. But, there will be some features missing which you will only get in Getresponse. It is a user-friendly tool and has very positive ratings from users. So, do not avoid opportunities, and execute your marketing plan now!

Brevo

Brevo also should be on your Getresponse alternative list. It can also help you to create email campaigns, newsletter templates, etc. The only con with this is its plan and pricing details. Its pricing is a bit more than Getreponse’s pricing but is worth the price. You check it out.

Chamaileon

Chamaileon is the most underrated email marketing tool in 2024. It has the best features and email templates as compared to Getresponse email templates with a free guide on how to use it. As per pricing, it could be said that it is also the most expensive tool on the internet. So, if you are striving for the best email marketing tool then go for it.

Activecampaign 

Getresponse Review

Activecampaign is also a fine tool for email marketing. It has several features and has enough potential to increase your engagement with your audience. So, if you want a fine tool with average pricing then go for it. 

Keap

Getresponse Review

Keap is a great tool with Excellent CRM. To be honest, Keap’s CRM feature can surpass Getreponse’s CRM. As a result, Keap performs better than Getresponse in CRM. It could be a great choice if you are planning to buy it. Last, you can go for it. 

Tinyemail 

Getresponse Review

Tinyemail is also a potent email marketing tool. It is an AI-based tool, so automation will be the best. It offers hundreds of other features as well. If you are an individual/ business and planning to buy an email marketing tool only for automation then go for Tinyemail. It will be the best option for automation and other features are fine too. 

Future of Email Marketing In 2024 

Since the future of emails and email marketing is clear in upcoming years. So, it would not be a bad idea to buy an excellent tool that has all the necessary features. And, definitely help you to grow further. For that, we have Getresponse to outshine you from tons of others. It has a user-friendly user layout with all the advanced features like A/B testing, purchase automation, getresponse promo code, and many more. 

Getresponse Final Review

So, this was the whole Getresponse review. And, if you want a tool with all advanced features and a simple layout. Then, Getresponse is made for you. It is a power-packed email marketing tool that can help you to be ahead of others. Making your work easy and saving a ton of time is not the only benefit of having this tool. It has several other benefits too. 

Ultimately, Getresponse is a well-recommended tool. It has the potential to outgrow you and your business in the digital landscape. Just, go for Getresponse, you will be shocked by the outcome. 

Also Read: AI email marketing mistakes you should avoid

FAQ(Frequently Asked Questions)

1. What does Getresponse provide? 

Ans. Getresponse can provide you with lots of advanced email marketing features like purchase automation, SMS marketing, Newsletter templates, and many more. Getresponse has enough influence to hold a base audience and can help you to engage better with your customers. You can consider it as your new email marketing tool. 

2. Why is Getresponse the best email marketing tool for beginners? 

Ans. Getresponse is the best tool for beginners because it has a very user-friendly layout. It also provides a free guide on how to use Getresponse to its users. That is the reason Getresponse is a very beginner-friendly tool. 

3.  Is Getresponse free to use? 

Ans. Yes, Getresponse offers some free-to-use features. But, it is not a completely free tool. You check out its plans. They are very affordable and offer tons of features. In short, worth the price. 

4. What is Getresponse best for? 

Ans. Getresponse is an email marketing tool. And, it is best for email marketing, SMS marketing, Automation, and e-commerce marketing. Check out all the features on Getreponse’s main website. 

5. Why should you use Getresponse? 
Ans. Getresponse is a very well-known tool on the internet. It has over 10000+ testimonials from legit users. Getresponse offers hundreds of great features to skyrocket your email marketing. Yes, you can say that it will help you/your brand to grow further. So, check it out.

MailerLite vs. Flodesk

MailerLite vs. Flodesk – All You Need To Know

Are you looking for email marketing tools that will help your business? Yes, MailerLite and Flodesk are the most popular email marketing tools. But you will wonder who will in the Mailerlite vs. Flodesk race. Let’s understand in detail what will fulfil tool your business needs.

What is Mailerlite?

Mailerlite was launched in 2010 by Ignas Rubezius. It is an email marketing tool and website builder for all types of businesses. It is a popular choice for startups because it is affordable, simple, and provides other features. The other features, such as:

  • Email automation
  • Subscriber management
  • Reporting and analysis
  • Drag-and-drop web form, landing page,
  • Popular builder
  • Integration with another marketing tool

What is Flodesk?

Flodesk was launched in 2019 by Martha Bitar. It is email marketing that helps small businesses create and send emails. Also, it has templates for female bloggers and businesswomen. This platform is a perfect fit for a female email marketing campaign. Flodesk is known for its affordable pricing, user-friendly interface, and unlimited email send.

Features of MailerLite vs. Flodesk

‌Easy to use

MailerLite is a beginner-friendly tool that focuses on navigation and visual elements of its platform. Also, it has drag-and-drop features, so users can easily edit the email content.

Flodesk is a beginner-friendly tool, but it does not consider the advanced features of email marketing tools. As a result, users get confused while using the Flodesk tool.

Price

Mailerlite pricing depends on your email marketing goals. The premium pricing starts at 10 dollars, which you can market to 1,000 subscribers.

Flodesk pricing is fixed at 38 dollars, which can be reduced to 19 dollars if you take a free trial of Flodesk. It is costly for businesses that have a small number of subscribers.

The Mailerlite gives an option to use it for free. While Flodesk is free for a month, after that, you need to pay 19 dollars monthly.

Automation

Mailerlite has an automation feature where you can send emails to the target audience. You can send mail through trigger emails or autoresponders-based.

For instance, you have to send mail to a European client, then edit the decision steps and use any of the four available modules to set up your email workflow.

In Flodesk, you can build workflows in a similar way to MailerLite. However, it only provides one trigger where you can add a subscriber to a segment. Once you select a segment, you can add a subsequent email, delay, or other action in the same way as you do at Mailerlite.

Management and segmentation

It is one of the important features that is provided in both tools. The feature allows you to segment your email subscribers into different groups. Once you segment, you can manage groups and analyze open rates, clicks, sales, and other important factors.
Mailerlite is best in terms of Flodesk, as it has twice the factor for segmentation.

A/B Testing

A/B testing features help you analyze which email template subject lines are giving more results. As a result, you can successfully achieve your email marketing campaign and gain results.

The Mailerlite A/B testing feature allows you to test the subject line, name of the sender, and content of the email. While another email marketing tool allows you to test only the subject line, this is a plus point of MailerLite.

Flodesk does not provide A/B testing features. Due to this, Flodesk lost against Mailerlite.

Customer support

Mailerlite, a free service, provides email support. At the same time, premium members get 24/7 live chat support.

Flodesk provides you with customer support in two ways:

  • It has a group on Facebook where you can get technical support. Also, an idea of how to use the flow desk in the best way.
  • You can submit a support ticket and get a call from them within 2 business days.

Integration

Mailerlite is connected with more than 130 integrations. The biggest players are Zapier, Facebook, Stipe, and Paypal. Whereas Flodesk has three integrations as
Instagram, Shopify account, or Zapier account.

Pros and cons of MailerLite

Pros of MailerLite

  • Extension feature in the free plan

MailerLite has a free plan for users. It offers features such as email automation, landing page builder, website builder, and form. While having an extension makes the work easy.

  • User friendly

The tool is user-friendly, as non-technical people can also use it. Also, the navigation is easy.

  • Landing page builder

Making the landing page with Mailerlite is easy. A user can add widgets such as a countdown timer, promotional offers, and codes.

  • Customer support is excellent

Customer support plays an important role when you are buying a product or service. Mailerlite customer support is available 24/7 at premium pricing in chat format.

Cons of MailerLite

  • No template for the free plan

There is no availability of a landing page template for the free plan. Also, to use a customized HTML editor, you need to buy a paid plan.

  • Missing some pro features

Mailterlite does not consider some pro features, such as detailed email reporting, spam testing, or advanced automation. It is the biggest issue with Mailerlite.

Also Read: Drip vs. TinyEmail: The Detailed Comparison of Email Marketing Tools

Pros and cons of Flodesk

Pros of Flodesk

  • Easy to use

The biggest pro of Flodesk is that it is easy to use. It does not consider fancy features, and it is not a technical tool.

  • Templates

Flodesk has different types of templates. The template is stunning and professionally designed. It has a modern and artistic look. The templates are not dull like those on other email marketing platforms.

The best part of templates is that they are easy to edit.

  • Flodesk pricing is simple

The pricing structure of other email marketing tools is different depending on the subscriber. But Flodesk has a fixed price of 19 dollars. Even if you have
1,00,000 subscribers, it has a price of 19 dollars.

It does not benefit you if you have fewer subscribers, like 100.

Cons of Flodesk

  • No flexibility

It is easy to use, but it does not contain the advanced features that other email marketing tools have. The features are as follows:

  1. Advanced segmentation
  2. Advanced workflow triggers
  3. A/B split testing
  4. Dynamic content
  5. Media library
  6. SMTP relay
  • Few integrations

Flodesk has direct integration with 3 tools. The Zapier is a wonderful tool. It allows you to connect with hundreds of popular tools. But if Flodesk is directly connected, then it will be easy to work.

  • No A/B testing

A/B testing is an essential feature needed in email marketing, which is not there in Flodesk.

Conclusion

Mailerlite and Flodesk are popular email marketing tools. But MailerLite and Flodesk, which are best for you, depend on your needs. If you are looking for a low-budget email marketing tool, go for Mailerlite. If you have a huge subscriber database, then go for Flodesk as a MailerLite alternative.

Also Read: :Email Marketing Flowchart Process

FAQs

Is Flodesk free?

No, it offers a one-month free trial. After that, you need to pay a fixed price of $19.

Can I create a landing page in Flodesk?

Yes, you can build a landing page in Flodesk even if there is no website.

Can I use Flodesk for multiple businesses?

No, you can use Flodesk for one business only.

Is MailerLite free to use?

It has a free lifetime plan for users with up to 1,000 subscribers. For more subscribers, you have to buy the paid plan of mailerlite.

How many emails can you send from MailerLite?

It depends on the plan. If you opt for a free plan, then you send 12,000 emails monthly. For a business plan, you can send unlimited emails.

email marketing flowchart process

Email Marketing Flowchart Process

Building an email marketing flowchart can help you plan and visualize your email campaigns. Also, it is used to map out the entire process, from defining your goals to tracking and analyzing your results and improving them. Email marketing drives higher Return On Investment with a conversion rate of 15.22%, according to Barilliance research in 2021. Let’s understand the email marketing process flowchart and its types. 

What is Email Marketing?

Email marketing is a powerful marketing method that helps businesses directly communicate with their target audience. It helps in engaging and building relationships and conversions. 

Type of Email Marketing Flowchart

Abandoned cart email campaign 

The Abandoned Cart means a customer adds the product to the cart. They might purchase the product in the future. An email marketing campaign helps send mail to the customer for their cart product reminder.

Additionally, when a customer buys the product, send a thank you email for the purchase. After that, a follow-up email for the shipped, and a few days later, a product review email. 

Many businesses decide when to follow up on the product or service so people buy additional products, for example, during the Diwali festival or during the offer they send follow-up emails. 

Welcome email 

A welcome email is sent to the audience when they subscribe to the email or become part of the brand. It makes the audience feel they are part of the brand. Additionally, it helps marketers understand what customers are looking for and who they are. 

Recommendation email

Retaining customers is important for your business for a steady flow of revenue. Where recommendation email is sent to customers according to their choice, so they buy products and the business receives revenue. 

For example, if a customer purchases denim jeans from an Amazon store then it will recommend denim jeans of other brands. 

Special offer email campaign

A special offer is a campaign where a business encourages customers to purchase an additional product by giving a deal. It is the method to make the product sale. 

You might notice that the business sent two emails explaining the offer. In the last, it sends mail that the offering is ending so customers buy the product or at least check out the cart. Sending emails of the special offer took place mainly in festivals in India. 

Re-engagement email

It is essential to keep the audience engaged with your brand. The one who disengaged from your brand. So, it is important to send re-engaging emails to the customer in the form of giving discounts, offers, and cashback. As a result, they don’t lose interest in your brand and purchase the product. 

You can send re-engaging emails to identify inactive subscribers and create a compelling subject line and content. 

Email Marketing Flowchart Process

Define goal

Defining the email marketing goal is essential to achieve the objectives. Then, only email marketing campaigns will be successful. The goal can be increasing sales, nurturing leads, and building brand awareness. 

Segment audience

Segmenting your audience is essential to send the right message to each group and engage with them. You can segment the audience based on demographics, psychographic behavior, and location. 

Collect and manage data

Collecting the data for email marketing campaigns is necessary. The data such as email address, name, and other information. You can secure the data with GDPR, CAN-SPAM, and other ways. 

Create content and design the emails

Create engaging, informative, and relevant content for the audience according to their interests and needs. It can be blogs, newsletters, promotional content, etc. 

While designing the email, make it visually appealing, grabbing the reader’s attention and responsive email templates. The template should be easy to open on mobile devices, laptops, or different devices. 

Set up automation

Automation makes the work smoothly for email marketing campaigns. The work such as scheduling emails, sending personalized content, and triggering follow-ups to the audience. These are essential things to do in email marketing. 

Creating subject lines

Creating an attention-grabbing subject line is necessary to make readers open your mail. First, they read the subject line, and then the entire mail body. A/B testing helps you find the best subject line for the success of email marketing campaigns.

Personalized emails

When you send the email, personalize it through name and their interest as they will feel relatable and engage with your mail. Also, they may take action to purchase products/services. 

Send test emails

Sending test emails to your colleagues and yourself is essential. Before you send mail to the list of your target audience, it is necessary that the formatting of the mail, content, and broken links is correct, as it plays a significant role in readers’ minds. 

Analyze

It is the method to measure email marketing campaign performance and helps improve it. This data can include metrics such as open rates, click-through rates, unsubscribe rates, conversion rates, and bounce rates. 

Monitor deliver 

It is a way of tracking and analyzing how many emails reach your subscribers’ inboxes. A reasonable delivery rate means more people read your emails, leading to higher engagement and conversion rates.

Continue improvement in email. 

It is the process of continuing to monitor and analyze results and then making adjustments and improving the performance of your email marketing campaign. The improvement in the subject line, body of the content, and audience segment.

Also Read: Drip vs. TinyEmail: The Detailed Comparison of Email Marketing Tools

Conclusion

Email marketing is vital in converting customers to buy products or services. It has five essential flowcharts: an abandoned cart, a special offer, a recommended email, re-engaging emails, and a welcome email. These flowcharts are used to achieve the unique goal of the business. Use this flowchart effectively to achieve your goal. 

FAQs

How to create a flowchart for email marketing? 

A flow chart provides a visual representation of the process. It is used to map out the steps involved in an email campaign, from start to finish.

How many times emails need to be sent?

It is best to send an email twice in month and then once a week. If you have good content and offers then send an email two or three times a week. Also, it depends on the type of audience. 

Future of email marketing

Exploring the Future of Email Marketing in 2024

In the competitive marketing era, email marketing could be the best for reaching out to new customers and unlocking the new potential. It is pivotal to analyse every viewpoint of email marketing and this blog tends to crystallise the upcoming future of email marketing with some tips on how someone can find their potential in this. From AI advancement to personalization updates, we have covered every topic that is integrated with this topic. 

Unravelling some basic strategies and shaping your benefits from zero to infinity with this. We help you to make a never-dying marketing strategy with our accurate and updated information. So, let’s get started already.

The Future of Email Marketing Made Easy

There will be mainly 2 types of email marketing that could be effective and efficient at the same time in the future. Using these accurately will make you 6 figures of your usual ROI. Here are those  2 types of email marketing with their prediction for upcoming years: 

  • Email Newsletters: It is the most convenient method to reach your target audience and can not be done without emails. A newsletter has become the perfect tool to hold your audience and it has enough influence to make your service and product more attractive to people. People indulge in online reading. So, giving them a fine read with some self-promotion will be a wise option to make. A tip will be ‘do not make your newsletter obvious to people and make it as rare as possible, try to release it once a month’. First, find a tool that will schedule all the emails for you. Since, the future of email newsletters is absolutely clear in the upcoming years, having a personalizable email marketing tool is essential for businesses to grow and interact more with their audience. 
  • Promotion email: In the future, promotional emails will be more personalised and customised according to an individual. With regular involvement in AI and Automation tools, promotional emails will be more engaging and bring more audience traffic for a specific product and service. And again yes, the future of promotional email is evident and secure for sure in upcoming years. 

Ultimately, it could be said that the future of email marketing will be very Incandescent and luminous in upcoming years. In the end, every aspect matters in the retail and marketing industry so, analysing every aspect is a must. 

Email Marketing Driving Growth

As mentioned earlier, Online marketing makes people aware of their professionalism and people are going toward their universality and privacy. Unlike social media platforms, email is an Asynchronous form of communication which makes it more convincing for people, and with this many perks, email will continue to grow in the future. Here are some more facts that are known as the pure example of email marketing growth till 2024: 

  • Email marketing has more than 3900% ROI(Return on Investment). It means for every dollar you spend on it, you will get $40 as your total revenue. 
  • There will be 5.5 billion Gmail users by 2027(statement by Statista itself).
  • More than 59 per cent of emails are open on mobile phones. (Google’s mobile email inbox is more optimised than the web one).  
  • Personalization and creative initialism are key features of email marketing success. 
  • 88 per cent of the e-commerce industry believes that email marketing has more potential for advertising their product or service.
  • Segmenting your target audience could get you high open rates, click-through rates, and conversions. 

All these facts state that email marketing is now an influential and impactful source to promote your product and email marketing growth is absolute for upcoming years. In 2024, you can do it yourself with any other marketing tool. So, to skyrocket your business growth it is a must to consider email marketing for promoting your product or service. 

Effective and Valuable Email Marketing Tips in 2024 

Here are some tips that will be very beneficial if you are striving to be an email marketer. Email marketing future 2024 will be your time to surpass all of your limits and make 6 figures return by using these tips. 

Future of email marketing
  1. Use automation: Using automation could save you precious time and would be effective for your scaled business to grow immensely. Email marketing best software like Brevo will be convenient to automate emails for your target audience. To do this, you have to set up a pop-up on your website or landing page in which people will fill in their details like their name, DOB, email address, etc. After this, link that pop-up page to Brevo and you are done. Brevo automatically will send emails to potential consumers that highly increase your engagement.
  1. Optimise your mail viewing for mobile: people are using multiple electronic devices to read/receive emails but the most convenient one is a mobile phone so, focusing on mail viewing and altering it for mobile phones will be a wise decision. 

Best Email Marketing Tool 

Having an email marketing tool will save you a lot of time that you can invest in your productivity and If you are digging up for it then tools like Brevo will be a good choice. It can help you with many tasks like building and managing subscriber lists, creating or designing professional emails, automating email campaigns, personalization, segmentation, Tracking, or analytics. All these tasks are time-consuming and very hard to perform but could be very effective for your business. That is the reason we have Brevo on our side to do all this and gain more competitive advantages. 

Benefits of Email Marketing

There are certain positive consequences of email marketing like high ROI, High ad spend, high conversion rate, open click rate, etc. Considering email marketing will help to build a high target audience and customer base which will be beneficial in the long run. It can also be the majority part of your online presence(using the right reference at the exact right will increase your presence and people memorise your brand faster than any other). So, reconsider email marketing for good engagement. 

Conclusion 

Ultimately, the future of email marketing is scintillating. With these frequent advancements and technology, online marketing will be more effective and efficient for everyone. Email has become a key feature and valuable digital asset for marketing and email marketing is expected to expand further in the upcoming years. 

Also Read: Drip vs. TinyEmail: The Detailed Comparison of Email Marketing Tools

FAQ (Frequently Asked Questions)

Q. Does email marketing have a future?

A. Yes, since it first came out email has become the most effective feature of marketing and will be more in the future. There are a lot of events that only display one thing and that is the future of email and email marketing is safe and secure.

Q. Does email marketing work in 2024?

A. Indeed it works, it is as important as it was in the past. “Emails will never slump” statement by Ray Tomilson. 

Q. Is email marketing in demand?

A. Emails still are the best sources to reach out to your target audience even after this much social media influence they are becoming more and more effective these days. 

Q. Why is email marketing outdated?

A. Emails should never be replaced with anything because it is the most effective and efficient way to reach potential customers and people are striving to be more professional in their work.

Since only emails can fulfil these demands, it can not be outdated. 

Q. Why is email marketing growing? 

A. Because of cost-effectiveness, email marketing has the highest ROI and open rate in the online marketing industry which makes it the best channel to communicate with customers.

Tinyemail overview

Finding Tinyemail Alternatives in 2023 

As far as we know, only a few email marketing tools exist. Those could benefit our productivity. As we all know, TinyEmail has been a popular email platform for many years, but it’s always good to be aware of other options that may better suit our needs. Before heading forward let us get this cleared. All these tinyemail alternatives are chosen based on three important key factors, which are ease of use, features or functionality and deliverability. We are picking these tools for general purposes like reaching out to the audience, CRM, Automation, etc. So, it could be possible that your list would be different. 

Active Campaign

This is the most famous and lavish email marketing tool ever. ActiveCampagin offers a lot of useful features with an easy user interface. ActiveCampaign can be used for many purposes like automation, email marketing, sales, e-commerce, etc. You can even connect your social handle to ActiveCampaign. It will help you to automate things quickly. So, you must check out ActiveCampaign for the betterment of your email marketing.

Features Active Campaign TinyEmail
Type Marketing Automation & CRM Email Marketing Platform
Email Campaigns Yes Yes
Automation Advanced Basic
Contact Management Extensive Limited
Segmentation Yes Basic
Personalized Yes Limited
Reporting Detailed Basic
Integrations Many third-party intergrations Limited integration
Pricing Subscription-based Not Specified
User Support Customer support available Not Specified

ActiveCampaign and TinyEmail are two email marketing tools that do things in different ways. ActiveCampaign has a lot of tools, including fancy automation and customization for all sorts of businesses. But it might feel a bit tricky to use at first. On the other hand, TinyEmail keeps things simple, which is great for smaller businesses. It’s easy to understand and use. So, if you like lots of fancy stuff, you might go for ActiveCampaign. But if you want things to be simple, TinyEmail could be your choice.

Drip

Drip is a great TinyEmails alternative for small businesses and entrepreneurs. It helps you send personalised and targeted emails easily. The simple interface and automation features make it user-friendly. Drip works well with e-commerce platforms, making it helpful in engaging customers and increasing sales. You can track how well your emails are doing with their analytics. Plus, Drip lets you create customised email workflows and groups to send the right messages to the right people. Whether you want to nurture leads or build strong connections, Drip is a fantastic option that’s easy to use.

Drip Vs Tinyemail

Feature Drip TinyEmail
Pricing $$(Higher Pricing Range) $(Lower Pricing Range)
Email Automation Yes Limited
Segmentation Advanced Basic
A/B Testing Comprehensive Limited
Integration Options Extensive Limited
Analytics Detailed Basic
Customer Support 24/7 Limited Hours
Deliverability High Moderate
Customization High Customizable Limited
User Interface Modern and user-friendly Simple and Straightforward
Scalability Designed for larger Businesses Suited for smaller business
Templates Abundant and diverse Basic

“Drip” and “Tinyemail” are two different kinds of tools for sending emails to people. “Drip” is better for bigger businesses that want fancy features and are okay with spending more money. It’s good at automatically sending emails and connecting with other tools. On the other hand, “Tinyemail” is cheaper and easier to use, so it’s good for smaller businesses that just want simple email sending. “Drip” can do more with making emails look special and figuring out what works best, while “Tinyemail” is simpler and better for smaller tasks. The choice between them depends on what a person needs and how big their plans are.

Campaign Monitor 

Campaign Monitor is another user-friendly TinyEmails alternative, featuring a drag-and-drop editor for easy use. With time-saving automation and valuable analytics, businesses of all sizes benefit from improved engagement through targeted options. It’s a simple and effective solution for email marketing needs.

Campaign Monitor Vs Tinyemail

Feature pricing Drip TinyEmail
User friendly Modern and easy to use Simple and straightforward
Email Templates Abundant and professional Basic and functional
Segmentation Robust tools Basic options
A/B Testing Comprehensive tools Limited functionality
Integration Options Extensive range Basic connections
Analytics
customer Support
In-depth insights
24n availability
Basic reporting
Limited hours
Deliverability High deliverability Moderate performance
Scalability Suitable for larger businesses Better for smaller businesses
Customization High Customizable Limited Customizable

The table above pretends to show two email helpers, “Campaign Monitor” and “Tinyemail.” The first one seems fancier and costs more, with easy buttons, many fancy email styles, and smart ways to send emails automatically. It also knows a lot about who gets the emails. It’s like a fancy car for big shops. The second one is simpler and cheaper, like a bike for small shops. It has basic email styles and simple ways to send emails, but not too fancy. People pick which one is based on their shop size and how many fancy things they need. 

AWeber

AWeber is an easy and reliable TinyEmails alternative. It helps businesses create engaging emails with customizable templates and personalised messaging through automation. With useful analytics, it tracks campaign performance and is perfect for nurturing leads.

AWeber Vs TinyEmail

Feature pricing Aweber Tinyemail
User-Friendliness $$$(Higher pricing range) Modernanduser-friendly $$( Lower pricing range)
Email Templates Abundant and professional Basic and functions
Automation Advanced options Limited capabilities
Segmentation Good Basic options
Customer Support
Deliverability
24(7 availability
High deliverability
Limited hours
Moderate performance
Scalability Suitable for larger businesses Better for smaller businesses
Customization Highly customizable Limited customization

The table above compares two pretend email helpers, “Aweber” and “Tinyemail,” and looks at what they can do differently. “Aweber” has lots of tools that might be useful for bigger businesses. It’s good at sending emails on its own and figuring out who should get them. It also has advanced ways to group people for emails and can test different versions of emails. On the other hand, “Tinyemail” is simpler and might be better for smaller businesses. It can send emails too, but doesn’t have as many fancy options. People might choose between them based on what they need for their business.

Constant Contact

Constant Contact is an easy and effective TinyEmails alternative. It helps create engaging emails with customizable templates and personalised messaging through automation. Suitable for businesses of all sizes, it offers valuable analytics to track campaign performance and build strong customer connections.

Constant Contact Vs Tinyemail

Aspect Constant Contact TinyEmail
Pricing Tiered pricing based on the number Affordable flat-rate pricing
Email Templates Extensive collection of customizable Limited template options
Features User-friendly interface Simple and straightforward
Features 2 Email campaigns Basic email campaigns
Features 3 Marketing automation Limited automation options
Features 4 Contact management Basic contact list management
Features 5 Reporting and analytics Basic performance tracking
Integrations Wide range of third-party integrations Limited integration options
Customer Phone, chat, and email support Email-based support
Deliverability Generally good deliverability Limitless information available.
Scalability Suitable for small to large businesses Primarily for small to mid-sized businesses.

Constant Contact and TinyEmail are tools for sending emails to lots of people at once. Constant Contact costs more if you have many people on your list, but it offers many choices for how your emails look and can do things like sending emails automatically. TinyEmail is cheaper and simpler and good for small businesses. It doesn’t have all the fancy features of Constant Contact, but it’s easier to understand and use. If you need lots of help, Constant Contact has phone and chat support, while TinyEmail mainly uses email for help

Why should you choose Tinyemails over its alternatives?

First of all, all the tools mentioned are good enough to provide you with an astonishing experience. But, Tinyemail is the best among them. In short, Tinyemail offers all the features or functionalities which users require. It has a very beginner-friendly interface with advanced features. To be clear, here are some features which are exclusively for Tiny Emails users: 

  • Smooth integration
  • Wide Brand Kit
  • Interactive emails(AMP) 
  • Dynamic content and Surveys. 

These are very useful features. And, help you create 10x revenue in email marketing. So, to have a better engaging audience or create one, you must try Tinyemail. It is a perfect tool for email marketing. 

Conclusion 

In 2023, the email landscape offers a plethora of options beyond just TinyEmail. While Tinyemail alternatives remain valuable, exploring other choices like active campaign’s versatility, Drip’s user-friendliness, Campaign Monitor’s simplicity, AWeber’s reliability, and Constant Contact’s effectiveness is wise. Yet, TinyEmail stands out with its user-friendly style and captivating features, such as engaging emails and dynamic content. Your decision should align with your requirements—be it uniqueness or the offerings of these alternatives. The choice you make can enhance your 2023 email experience significantly.

Also read, TinyEmail Review

Frequently asked questions(FAQs)

1. What is Tinyemail and why explore alternatives? 

Ans: Tinyemail is an email tracking tool, but you might seek alternatives for better features, pricing, or variety.

2. Which alternatives are worth considering? 

Ans: Popular options include Mailtrack, Yesware, Mixmax, Streak, and Boomerang.

3. How does Mailtrack differ from Tinyemail? 

Ans: Mailtrack offers real-time tracking and notifications, integrating well with various email clients.

4. What’s unique about Yesware? 

Ans: Yesware not only tracks, but also provides templates, automation, and advanced reporting.

5. Can Boomerang be a substitute? 

Ans: Boomerang offers scheduling, reminders, and basic tracking, suitable for email productivity.

AI Email Marketing Mistakes

AI Email Marketing Mistakes You Should Avoid

We all make mistakes in email marketing. There are certain mistakes due to which we have to face consequences. The other mistake does not have a huge consequence, so maybe we don’t know that mistake. Let you understand what type of AI email marketing mistakes you are committing and how to avoid them. 

Why avoid email marketing mistakes?

It is important to avoid mistakes because there are 4 billion email users across the globe. Additionally, email marketing is an effective, more affordable marketing method than a social media channel. According to a Forbes study on email marketing, the return on every dollar spent is $36. So, let us understand the 3 AI email marketing mistakes that often happen and other common mistakes. 

3 AI Email Marketing Mistakes We Often Do

Lack of Personalisation 

According to research, 60% of consumers said that they buy from a brand when they receive personalized information in the mail. Personalized mail is sent according to their needs and requirements, persuading them to buy.

When you send personalized mail, it will help you sell the product/services. 

Not segment the list

According to MarketingProfs Research, the segment helps marketers in various ways, such as 39% higher open rates, 28% lower unsubscribed rates, and 24% better deliverability. 

The segment campaign received nearly 15%  more open rate and 60% clicks than a non-segmented campaign.

You can segment the list in the following ways:

  • Geographic area
  • Basic demographics such as gender, age, and job title
  • Email Engagement
  • Website behavior
  • Purchase in past

Fully not utilized automated emails

The automation feature can save time and increase revenue for your business. However, most marketers use automated features at a basic level, not an advanced level.

Based on your brand goal and industry, you can set up an automated email to remind your online shoppers about items in the cart. You can send a thank-you email for the purchase and a welcome email when a new user subscribes to the newsletter.

 Common Email Marketing Mistakes

No authentication of sender domain and IP address

The use of various methods for email authentication, such as DKIM, SPF, and DMARC, to confirm that mail is received from a genuine email, not a spammer.

You can show your authentication through:

  • SPF is used to authenticate your sender server.
  • Set up DKIM to protect email from being tampered with.
  • Set up a DMARC to protect against email spam. DMARC setup can be possible with SPF and DKIM passes.

No email accessible

Email accessibility means disabled people can understand the content of emails. When it is impossible, the email marketing goal is not achieved. Email marketing aims to connect with the audience, engage them, and build trust. 

You can solve no email-accessible problem with the following suggestion:

  • Avoid relying heavily on images.
  • When you insert images, add alt text so the reader can understand
  • Use contrast color between foreground and background colors.
  • Keep the font size of copy 16 and heading 18 only, not more than that.

Using a no-reply email ID

When you are using a no-reply email ID, subscribers consider that their opinion doesn’t matter to you. As a result, they will not open your mail and trust you. The solution to this problem is to use a reply email ID. The ID such as hello@companyname.com or firstname@companyname.com

No optimization of subject lines

The subject lines play an important role when subscribers open your mail and read the content. If your subject line doesn’t persuade the audience to open, then there is no use in sending a message. So, before sending the email, optimize the subject line and persuade subscribers.

You can optimize the subject line in the following ways: 

  • Add the subscriber name in the subject line for personalization
  • Use a Call to action 
  • Add emojis in emails to spice up. 
  • Have a subject line of 9 words or 60 characters
  • Provide an offer in the subject line, such as Zomato. 

No proofreading of email before sending

No proofreading emails can damage the reputation of the business. Also, it makes communication difficult for clients.

For example, if you send a proposal to a client with the wrong pricing, they may lose trust in your ability to deliver on a promised price. 

To avoid making these AI email marketing mistakes, you can follow these steps:

  • Read the body and subject line of the email twice before sending a mail to the subscriber 
  • Use tools like Grammarly to check grammar mistakes and punctuation.
  • Ask your friend to check for you. 

Email is not responsive for all devices.

Making your email responsive for all devices is essential, as it will improve open and click rates. So, design your email in such a way that subscribers like to open and read on all devices. The devices such as laptops, desktops, and mobile.

No A/B Testing for emails.

A/B testing is one of the most effective features of email marketing tools. It helps in understanding which version of email has more open rate and click rate. As a result, you can choose that version and make your email marketing campaign successful.

How can you avoid these AI email marketing mistakes?

You can avoid these mistakes by using the feature in the following way:

  • Create a variation of different email 
  • Run the A/B test by sending different emails to different audience
  • Analyze the performance of each email and use the best-performance email in your email marketing campaign.

Conclusion

The 3 biggest mistakes such as lack of personalization, not segmenting the lists, and not automating the email. And other 7 common mistakes that you might be making. When you understand these AI email marketing mistakes that you are committing, you can correct them. And make your email marketing campaign successful. 

FAQ

Is AI impacting email marketing?

Yes, AI is impacting email marketing. It’s helping in personalization mail, content optimization, predictive analytics, and improving targeting and engagement. It aIso automates tasks and enhances email campaigns.

Power of Email Marketing

5 Steps to Harness the Power of Email Marketing

Email marketing is a powerful method to reach your target audience, build brand awareness, and improve business sales. According to McKinsey’s research, email marketing has an average return on investment of 4400%.

It is the channel that helps you send personalized messages to your target audience. This personalization leads to an increased engagement rate and customer loyalty. In this article, I will discuss the five steps to harnessing the power of email marketing and the benefits of email marketing.

5 Steps to Harness the Power of Email Marketing

Set your campaign goal

First, you need to set a campaign goal, as it helps in determining the target audience, source of lead, and content to include in promotion emails.

For example, your goal is to have new signs for new products. Do you want to create brand awareness? Whatever your goal, you need to decide in the initial planning stage of the marketing campaign.

Build an email list

Building a compelling email list is a big challenge for marketers. To get new leads for the business, you can use the lead score. 

What is a lead score?

A lead score is the value or points assigned to leads generated for the business. The lead score depends on the following attributes, such as:

  • Personal information
  • Converting a lead into a customer
  • How users engaged with the website
  • Demographic and individual features 

The lead score helps in determining which contact has the potential to become a customer. As a result, there is a higher conversion rate and sales.

Create targeted content

According to your goal, you have to create the content and send it to the subscriber. The goal of your marketing campaign can be the following:

Marketing offers 

A person subscribes to an email to receive marketing offers. The offers relate to your business’s latest product or service, special discounts, and promotions.

Newsletter

The newsletter is a way to share interesting information and news with your subscribers. It can be regular or occasional, depending on your business.

Announcement

Your goal for an email marketing campaign can be to send an announcement message to your subscriber’s inbox. It can be related to a new service, feature, or product. The mail is sent to the target audience to encourage them to take action to check out the latest product, grab a discount, and buy the product or service.

Roll out your campaign

Rolling out your email campaign is important for segmenting your audience based on name, location, behavior, or other factors. Also, it is necessary to create personalized emails and create engaging content according to the goal. 

Additionally, you have to create compelling subject lines to grab attention and optimize for mobile.

Track performance

Once you send the first email, start recording and analyzing the performance of your email marketing campaign. Because of it, you know when the first link is clicked and when it is converted into sales. You can use Google Analytics tools and email marketing tools such as Tinyemail. Get responses to track your performance. 

What is Email Marketing?

Email marketing is a process that helps you send commercial messages to your target audience to promote your business product or service. Also, to get sales from it.

It is a method to build a relationship with customers and engage with them. For example, when a customer purchases the product, send them a message of thanks. 

Benefits of  Email Marketing

Brand awareness

Email marketing is the best method for direct communication with your target audience. As it helps in informing about the latest product or service and offers you provide. It also builds brand identity through consistent messaging and customer loyalty. 

Additionally, email marketing is a cost-effective method where you can send emails to a large number of audiences with one click. 

Customer loyalty

Customer loyalty helps in the buyer journey of lead nurturing, conversion, onboarding, and retention. Also, loyal customers will engage with emails, make repeat purchases, and be brand advocates for your business.

Improve sales 

60% of customers said that they make purchases based on emails they receive.

Email marketing helps improve sales by creating relevant content for the target audience. As with relevant content, the audience will read and take action to buy the products and services. 

Optimize budget and time

A big business can do advertisements, build a brand, and make sales. But a small business has a small budget and less time. For them, email marketing is the best method to grow sales.

You can put email marketing in autopilot mode with automation features. The automation feature will personalize mail and send it to the target audience within a low budget and in less time.

Establish Authority

When you are running a business, you need to show you are an expert in the industry. For that, email marketing is helpful. As customers sign up for your newsletter, they receive your mail and read your content, which generates you as an expert in their minds, and you build authority. 

Best Email Marketing Tools for Business 

Hubspot

Hubspot is a free email marketing tool. It consists of a template you design with drag-and-drop features according to your needs. Also, you can personalize emails based on name, country, and behavior.

Additionally, it has an A/B testing feature, which helps you understand which subject line has a higher open rate. So, you can use that subject line and make email marketing campaigns successful.

GetResponse 

GetResponse is a tool that has an automated feature in 20 languages. Also, it consists of 500 templates for the different needs of businesses. It integrates with Shutterstock, which gives you access to the creative library.

It has four plans, starting at $15 to $99 per month. According to your needs, you can choose. 

Active Campaign 

Active Campaign is an email marketing tool that helps send personalized automation mail. Also, sales automation and CRM integration help bring leads back and forth between marketing and sales.

You can design the template on mobile smoothly with an active campaign tool.

Tiny email

Tiny Email is a tool that helps businesses send emails to target audiences with personalized information such as name, location, and behavior. Also, it has the feature of A/B testing, which helps in understanding which subject line has a higher open rate.

Additionally, you can analyze click-through rates and bounce mail so you can write more engaging content lines.  This is the power of email marketing.

 Flodesk 

Flodesk is an easy email marketing tool for beginners. It helps in designing email and landing pages for your business. Flodesk provides tagging and workflow options that help with email automation.

The tool is integrated with Zapier and Shopify to streamline different areas of the business. It is free for 30 days; after that, it costs $38 per month. 

 Conclusion

Email marketing is a powerful method that helps in achieving business goals. With personalized emails, engage subscribers and persuade them to take action. actions like viewing new products and purchasing products on offer. You can make email marketing campaigns successful by using email marketing tools such as Active Campaign, Flodesk, Get Response, Hubspot, and Tiny Email. Because they automate the mail and tracks the performance of your campaign. This is the power of email marketing.

email list building for marketing

How to Grow Email List

Email list building is the process of collecting email addresses to send emails to subscribers. For the marketer, an email list is an important strategy. The statistics show that 59% of consumers consider marketing emails either positively or negatively to influence their purchasing decisions either positively or negatively.

Email marketing is a marketing strategy that businesses can control. It does not depend on algorithms, as social media strategy depends on algorithms. As per business needs, they can send information to customers about products, services, offers, and the company.

 However, you will be wondering how to build an email list. You can build an email list using a tiny email tool as it automates sending the mail, and segment the mail. Also, there are various strategies to build an email list which I will discuss in the article below. keep reading for more information. 

What Is an Email List?

An email list is a list of email addresses that contain the name, location, and gender of the target audience. It can collect from websites, events and tools available in the market. 

The email list helps businesses send information, updates about discounts, sales and other details about the business into an email inbox.

How to build an email list? 

Email marketing helps you build a relationship with customers and it is a proven way to nurture leads. Because you share your company story, promote your product, provide information about sales etc. 

Let’s understand how to build an email list.

Have a strong CTA

CTA plays a big role in converting the visitor into a subscriber. Because it persuades readers of content to take action. Also, it encourages visitors to submit a valid email address

  • Personalization

When an email is personalized it brings more results than not personalized. The personalized are combined with a strong CTA, and “pop up” ads bring a high conversion and engagement in email marketing campaigns. Also, help in achieving your business goal. 

  • Use Multiple Social Media Platforms

Select the social media platform where your audience hangs out more. For example, for fashion clothes, the audience hangs out on Instagram, Facebook and YouTube so use that platform for gathering email lists. 

Why Email List Building is Important

Email List Building is important for the business. Because it is the way you can communicate directly with your audience. And nurture your relationship and promote the products or services of your business. 

All other important aspects of email list building are as follows:

  • Good ROI

Email marketing provides you with a return on investment through different methods, such as:

  1. It allows personalized communication with the target audience with relevant content that engages them.
  2. The email marketing campaign is cost-effective compared to traditional advertising, which has a good ROI
  3. You can analyze metrics such as open rates, click-through rates, and conversion rates with powerful email marketing tools for businesses to generate returns on their investments.                                               
  • Direct Communication

Email is a direct way to communicate with your audience rather than social media or paid advertising. When you send an email, it goes directly to your subscriber’s inboxes, where they are likely to engage and read it.

  • Targeted Marketing

You can segment your email list based on various criteria, such as location, interest, or purchase history. This allows you to send targeted emails to customers that resonate with them.

  • Affordable Marketing

 It is an affordable marketing channel compared to paid advertising. Once you have built a list of subscribers, you can send emails for free.

  • Higher Conversion Rates

It has a higher conversion rate than other methods of marketing. Because your email subscribers read the newsletter and get discounts on products. Also, you gain the trust of your customers.

Things to Check Before Building an Email List for Email Marketing Campaigns

While building an email list you need to collect the right email for your email marketing campaign. Also, check these five attributes before building an email list for email marketing campaigns. 

  •  Segment

It is necessary to segment users based on Location, interests, buying behavior of customers, and more. Because it helps you understand where your user belongs.

  • Personalized

While personalized you need to add the receipt name in the subject line or body part of the email. Also, you can gather more data to personalize the email.

  • Subscribe are engaged

It is necessary to check how many subscribers are opening the email, and unsubscribing the email. As it helps you change the strategy of email. Also, declutter your email list to only have engaged subscribers.

  • Email Automation

The tool must have email automation features. These features make it easy to send to the target audience, as it sends automated mail to 300 to 500 clients at a time. 

  • Popup feature

The Popup feature is powerful as it helps in growing your email list. Because it converts website and blog visitors into a subscriber, as it is a popup people will not miss to read it. 

Best 10 strategies to build an email list 

  • Create a landing page

A landing page is a web page built for a marketing or email marketing campaign. It is a place where a visitor “lands” after clicking on an advertisement, link in an email, and promotion. The purpose of a landing page is to encourage visitors to take action such as making a purchase, subscribing to a newsletter, etc. 

You will be wondering what a landing page should be considered. It should consider the following components:

  1. Headline
  2. Sub headline
  3. CTA form
  • Host an Event

You might come across various ads that people are hosting webinars for AI, digital marketing, or the things you gain interest in. To attend that webinar you need to register. In that registration, you share contact information such as email, phone number and name. As it is the strategy to build an email list with the target audience. 

  • Create a newsletter

A newsletter is a powerful tool for building your email list. Because it gives subscribers a reason to share the information with their friends and their known people. As a result, you get a new email address.

What are the reason subscribe to share the information are as follows:

  • Relevant Content

When newsletters continuously provide valuable, and relevant content to subscribers, they are likely to share their email to known people to stay updated. 

  • Offers

When you are providing exclusive discounts to subscribers, they need to share the information. Then they are willing to share the information. Also, people are willing to share the email if you give them a discount, or freebie on a product or service.

  • Compelling CTAs

When you write a compelling CTA that benefits the subscriber then it encourages readers to take the next step and provide their email. 

  • Leverage extent intent pops out

Leverage the extent of your online presence by placing subscription pop-ups on your website. When you intend the pop-ups it triggers the user actions, and captures visitors’ action on the website which helps in sign-ups. 

You must ensure that pop-ups provide a clear CTA that encourages users to join your email list for information and exclusive discounts and offers. 

  • Reach out to personal contacts

Reaching out to people you know is one of the best ways to build an email list. Because they know you and trust you completely. You can request them to share with their family and friends too. 

If you have an established business then you ask the user if they would like to get the latest information about the company and its product. Yes, then you can create an email list. 

  • Run a contest

Running a contest is an effective way to build an email list. You have to provide a compelling prize related to the target audience’s interests. And promote it across different channels, and build a landing page to collect entries and get emails. 

  • Leverage Social Media Account

If you are doing social media marketing using platforms like LinkedIn then it is necessary to leverage the channel. For that, you must include a signup button or opt-in form on the Facebook page to get the lead. Additionally, you can run a social media campaign to encourage the audience to join the newsletter for the discount you offer. 

While you are gathering email lists from social media accounts, take care of these things.

  • Optimize your profile

Ensure your social media profiles have a clear link to your email sign-up page. 

  • Good CTA
  1.  Have clear CTAs in your social media posts, to encourage the audience to click. 
  2. Use action verbs to encourage the audience to take immediate action.
  • Use pop-out feature 

A pop-out feature is a window that appears on top of a website and bottom of the page to collect email addresses from visitors. 

While you are using this feature in email marketing take care of certain things such as

  • Timing

When you visit a site, you want the information to be collected first, but before you check the site a pop-out appears then you will be annoyed. Also, you might leave the website. So it is important to give a proper time to visitors to check the site and make a pop-out appear on the website page. 

  • Relevant to the audience

The content of your website should be relevant to the visitors then only they will subscribe to your email list.

  • Provide a  clear benefit for subscribing. 

Inform the visitors what they will get if they provide their email address. It could be something like a discount, or freebie on their next purchase. 

  • Easy to close. 

The Visitors should be able to close the pop-up window with a single click.

  • Don’t overdo it. 

Using too many pop-ups on your website page can be frustrating for visitors.

  • Encourage offline sign-up with QR Codes

You can grow your email list with the offline method. When you visit an event or when you sell a product offline, you can ask the customer to scan the QR code and sign up for email. 

  • Choose an email marketing platform

When you are using an email marketing platform to build an email list your work becomes smooth. You can use a tiny email email marketing platform for your email list. 

Tiny email marketing tool is useful in various ways: 

  • Segmentation: 

It helps users segment their email lists depending on user behavior, interests, or purchase history. Tinyemail allows businesses to send targeted emails to their subscribers.

  • Automation

Tiny email provides email automation features. These features send welcome emails, cart left product emails, and thank you emails. It saves a lot of time.

  • Email analytics: 

It provides users with detailed analytics about their email campaigns. This includes data such as open rates, unsubscribe rates and click-through rates. 

FAQ

How do I create an email list for email marketing?

I create an email list for email marketing with a pop-out feature, create a landing page, and newsletter, host an event, leverage social media accounts and use email marketing platforms. 

What email should I use for email marketing?

You should consider an email address that contains your domain name. Because from it 

people will know you and develop a brand reputation in their mind. The same email address you can use for other purposes such as marketing, customer service, general inquiries etc. 

How to get free email lists for marketing?

You can get a free email list for marketing with personal contact, leverage social media accounts and encourage offline signs with QR codes.