MailerLite vs. Flodesk

MailerLite vs. Flodesk – All You Need To Know

Are you looking for email marketing tools that will help your business? Yes, MailerLite and Flodesk are the most popular email marketing tools. But you will wonder who will in the Mailerlite vs. Flodesk race. Let’s understand in detail what will fulfil tool your business needs.

What is Mailerlite?

Mailerlite was launched in 2010 by Ignas Rubezius. It is an email marketing tool and website builder for all types of businesses. It is a popular choice for startups because it is affordable, simple, and provides other features. The other features, such as:

  • Email automation
  • Subscriber management
  • Reporting and analysis
  • Drag-and-drop web form, landing page,
  • Popular builder
  • Integration with another marketing tool

What is Flodesk?

Flodesk was launched in 2019 by Martha Bitar. It is email marketing that helps small businesses create and send emails. Also, it has templates for female bloggers and businesswomen. This platform is a perfect fit for a female email marketing campaign. Flodesk is known for its affordable pricing, user-friendly interface, and unlimited email send.

Features of MailerLite vs. Flodesk

‌Easy to use

MailerLite is a beginner-friendly tool that focuses on navigation and visual elements of its platform. Also, it has drag-and-drop features, so users can easily edit the email content.

Flodesk is a beginner-friendly tool, but it does not consider the advanced features of email marketing tools. As a result, users get confused while using the Flodesk tool.


Mailerlite pricing depends on your email marketing goals. The premium pricing starts at 10 dollars, which you can market to 1,000 subscribers.

Flodesk pricing is fixed at 38 dollars, which can be reduced to 19 dollars if you take a free trial of Flodesk. It is costly for businesses that have a small number of subscribers.

The Mailerlite gives an option to use it for free. While Flodesk is free for a month, after that, you need to pay 19 dollars monthly.


Mailerlite has an automation feature where you can send emails to the target audience. You can send mail through trigger emails or autoresponders-based.

For instance, you have to send mail to a European client, then edit the decision steps and use any of the four available modules to set up your email workflow.

In Flodesk, you can build workflows in a similar way to MailerLite. However, it only provides one trigger where you can add a subscriber to a segment. Once you select a segment, you can add a subsequent email, delay, or other action in the same way as you do at Mailerlite.

Management and segmentation

It is one of the important features that is provided in both tools. The feature allows you to segment your email subscribers into different groups. Once you segment, you can manage groups and analyze open rates, clicks, sales, and other important factors.
Mailerlite is best in terms of Flodesk, as it has twice the factor for segmentation.

A/B Testing

A/B testing features help you analyze which email template subject lines are giving more results. As a result, you can successfully achieve your email marketing campaign and gain results.

The Mailerlite A/B testing feature allows you to test the subject line, name of the sender, and content of the email. While another email marketing tool allows you to test only the subject line, this is a plus point of MailerLite.

Flodesk does not provide A/B testing features. Due to this, Flodesk lost against Mailerlite.

Customer support

Mailerlite, a free service, provides email support. At the same time, premium members get 24/7 live chat support.

Flodesk provides you with customer support in two ways:

  • It has a group on Facebook where you can get technical support. Also, an idea of how to use the flow desk in the best way.
  • You can submit a support ticket and get a call from them within 2 business days.


Mailerlite is connected with more than 130 integrations. The biggest players are Zapier, Facebook, Stipe, and Paypal. Whereas Flodesk has three integrations as
Instagram, Shopify account, or Zapier account.

Pros and cons of MailerLite

Pros of MailerLite

  • Extension feature in the free plan

MailerLite has a free plan for users. It offers features such as email automation, landing page builder, website builder, and form. While having an extension makes the work easy.

  • User friendly

The tool is user-friendly, as non-technical people can also use it. Also, the navigation is easy.

  • Landing page builder

Making the landing page with Mailerlite is easy. A user can add widgets such as a countdown timer, promotional offers, and codes.

  • Customer support is excellent

Customer support plays an important role when you are buying a product or service. Mailerlite customer support is available 24/7 at premium pricing in chat format.

Cons of MailerLite

  • No template for the free plan

There is no availability of a landing page template for the free plan. Also, to use a customized HTML editor, you need to buy a paid plan.

  • Missing some pro features

Mailterlite does not consider some pro features, such as detailed email reporting, spam testing, or advanced automation. It is the biggest issue with Mailerlite.

Also Read: Drip vs. TinyEmail: The Detailed Comparison of Email Marketing Tools

Pros and cons of Flodesk

Pros of Flodesk

  • Easy to use

The biggest pro of Flodesk is that it is easy to use. It does not consider fancy features, and it is not a technical tool.

  • Templates

Flodesk has different types of templates. The template is stunning and professionally designed. It has a modern and artistic look. The templates are not dull like those on other email marketing platforms.

The best part of templates is that they are easy to edit.

  • Flodesk pricing is simple

The pricing structure of other email marketing tools is different depending on the subscriber. But Flodesk has a fixed price of 19 dollars. Even if you have
1,00,000 subscribers, it has a price of 19 dollars.

It does not benefit you if you have fewer subscribers, like 100.

Cons of Flodesk

  • No flexibility

It is easy to use, but it does not contain the advanced features that other email marketing tools have. The features are as follows:

  1. Advanced segmentation
  2. Advanced workflow triggers
  3. A/B split testing
  4. Dynamic content
  5. Media library
  6. SMTP relay
  • Few integrations

Flodesk has direct integration with 3 tools. The Zapier is a wonderful tool. It allows you to connect with hundreds of popular tools. But if Flodesk is directly connected, then it will be easy to work.

  • No A/B testing

A/B testing is an essential feature needed in email marketing, which is not there in Flodesk.


Mailerlite and Flodesk are popular email marketing tools. But MailerLite and Flodesk, which are best for you, depend on your needs. If you are looking for a low-budget email marketing tool, go for Mailerlite. If you have a huge subscriber database, then go for Flodesk as a MailerLite alternative.

Also Read: :Email Marketing Flowchart Process


Is Flodesk free?

No, it offers a one-month free trial. After that, you need to pay a fixed price of $19.

Can I create a landing page in Flodesk?

Yes, you can build a landing page in Flodesk even if there is no website.

Can I use Flodesk for multiple businesses?

No, you can use Flodesk for one business only.

Is MailerLite free to use?

It has a free lifetime plan for users with up to 1,000 subscribers. For more subscribers, you have to buy the paid plan of mailerlite.

How many emails can you send from MailerLite?

It depends on the plan. If you opt for a free plan, then you send 12,000 emails monthly. For a business plan, you can send unlimited emails.

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