Email marketing is a powerful method to reach your target audience, build brand awareness, and improve business sales. According to McKinsey’s research, email marketing has an average return on investment of 4400%.
It is the channel that helps you send personalized messages to your target audience. This personalization leads to an increased engagement rate and customer loyalty. In this article, I will discuss the five steps to harnessing the power of email marketing and the benefits of email marketing.
5 Steps to Harness the Power of Email Marketing
Set your campaign goal
First, you need to set a campaign goal, as it helps in determining the target audience, source of lead, and content to include in promotion emails.
For example, your goal is to have new signs for new products. Do you want to create brand awareness? Whatever your goal, you need to decide in the initial planning stage of the marketing campaign.
Build an email list
Building a compelling email list is a big challenge for marketers. To get new leads for the business, you can use the lead score.
What is a lead score?
A lead score is the value or points assigned to leads generated for the business. The lead score depends on the following attributes, such as:
- Personal information
- Converting a lead into a customer
- How users engaged with the website
- Demographic and individual features
The lead score helps in determining which contact has the potential to become a customer. As a result, there is a higher conversion rate and sales.
Create targeted content
According to your goal, you have to create the content and send it to the subscriber. The goal of your marketing campaign can be the following:
A person subscribes to an email to receive marketing offers. The offers relate to your business’s latest product or service, special discounts, and promotions.
The newsletter is a way to share interesting information and news with your subscribers. It can be regular or occasional, depending on your business.
Your goal for an email marketing campaign can be to send an announcement message to your subscriber’s inbox. It can be related to a new service, feature, or product. The mail is sent to the target audience to encourage them to take action to check out the latest product, grab a discount, and buy the product or service.
Roll out your campaign
Rolling out your email campaign is important for segmenting your audience based on name, location, behavior, or other factors. Also, it is necessary to create personalized emails and create engaging content according to the goal.
Additionally, you have to create compelling subject lines to grab attention and optimize for mobile.
Once you send the first email, start recording and analyzing the performance of your email marketing campaign. Because of it, you know when the first link is clicked and when it is converted into sales. You can use Google Analytics tools and email marketing tools such as Tinyemail. Get responses to track your performance.
What is Email Marketing?
Email marketing is a process that helps you send commercial messages to your target audience to promote your business product or service. Also, to get sales from it.
It is a method to build a relationship with customers and engage with them. For example, when a customer purchases the product, send them a message of thanks.
Benefits of Email Marketing
Email marketing is the best method for direct communication with your target audience. As it helps in informing about the latest product or service and offers you provide. It also builds brand identity through consistent messaging and customer loyalty.
Additionally, email marketing is a cost-effective method where you can send emails to a large number of audiences with one click.
Customer loyalty helps in the buyer journey of lead nurturing, conversion, onboarding, and retention. Also, loyal customers will engage with emails, make repeat purchases, and be brand advocates for your business.
60% of customers said that they make purchases based on emails they receive.
Email marketing helps improve sales by creating relevant content for the target audience. As with relevant content, the audience will read and take action to buy the products and services.
Optimize budget and time
A big business can do advertisements, build a brand, and make sales. But a small business has a small budget and less time. For them, email marketing is the best method to grow sales.
You can put email marketing in autopilot mode with automation features. The automation feature will personalize mail and send it to the target audience within a low budget and in less time.
When you are running a business, you need to show you are an expert in the industry. For that, email marketing is helpful. As customers sign up for your newsletter, they receive your mail and read your content, which generates you as an expert in their minds, and you build authority.
Best Email Marketing Tools for Business
Hubspot is a free email marketing tool. It consists of a template you design with drag-and-drop features according to your needs. Also, you can personalize emails based on name, country, and behavior.
Additionally, it has an A/B testing feature, which helps you understand which subject line has a higher open rate. So, you can use that subject line and make email marketing campaigns successful.
GetResponse is a tool that has an automated feature in 20 languages. Also, it consists of 500 templates for the different needs of businesses. It integrates with Shutterstock, which gives you access to the creative library.
It has four plans, starting at $15 to $99 per month. According to your needs, you can choose.
Active Campaign is an email marketing tool that helps send personalized automation mail. Also, sales automation and CRM integration help bring leads back and forth between marketing and sales.
You can design the template on mobile smoothly with an active campaign tool.
Tiny Email is a tool that helps businesses send emails to target audiences with personalized information such as name, location, and behavior. Also, it has the feature of A/B testing, which helps in understanding which subject line has a higher open rate.
Additionally, you can analyze click-through rates and bounce mail so you can write more engaging content lines. This is the power of email marketing.
Flodesk is an easy email marketing tool for beginners. It helps in designing email and landing pages for your business. Flodesk provides tagging and workflow options that help with email automation.
The tool is integrated with Zapier and Shopify to streamline different areas of the business. It is free for 30 days; after that, it costs $38 per month.
Email marketing is a powerful method that helps in achieving business goals. With personalized emails, engage subscribers and persuade them to take action. actions like viewing new products and purchasing products on offer. You can make email marketing campaigns successful by using email marketing tools such as Active Campaign, Flodesk, Get Response, Hubspot, and Tiny Email. Because they automate the mail and tracks the performance of your campaign. This is the power of email marketing.