AI Email Marketing Mistakes

AI Email Marketing Mistakes You Should Avoid

We all make mistakes in email marketing. There are certain mistakes due to which we have to face consequences. The other mistake does not have a huge consequence, so maybe we don’t know that mistake. Let you understand what type of AI email marketing mistakes you are committing and how to avoid them. 

Why avoid email marketing mistakes?

It is important to avoid mistakes because there are 4 billion email users across the globe. Additionally, email marketing is an effective, more affordable marketing method than a social media channel. According to a Forbes study on email marketing, the return on every dollar spent is $36. So, let us understand the 3 AI email marketing mistakes that often happen and other common mistakes. 

3 AI Email Marketing Mistakes We Often Do

Lack of Personalisation 

According to research, 60% of consumers said that they buy from a brand when they receive personalized information in the mail. Personalized mail is sent according to their needs and requirements, persuading them to buy.

When you send personalized mail, it will help you sell the product/services. 

Not segment the list

According to MarketingProfs Research, the segment helps marketers in various ways, such as 39% higher open rates, 28% lower unsubscribed rates, and 24% better deliverability. 

The segment campaign received nearly 15%  more open rate and 60% clicks than a non-segmented campaign.

You can segment the list in the following ways:

  • Geographic area
  • Basic demographics such as gender, age, and job title
  • Email Engagement
  • Website behavior
  • Purchase in past

Fully not utilized automated emails

The automation feature can save time and increase revenue for your business. However, most marketers use automated features at a basic level, not an advanced level.

Based on your brand goal and industry, you can set up an automated email to remind your online shoppers about items in the cart. You can send a thank-you email for the purchase and a welcome email when a new user subscribes to the newsletter.

 Common Email Marketing Mistakes

No authentication of sender domain and IP address

The use of various methods for email authentication, such as DKIM, SPF, and DMARC, to confirm that mail is received from a genuine email, not a spammer.

You can show your authentication through:

  • SPF is used to authenticate your sender server.
  • Set up DKIM to protect email from being tampered with.
  • Set up a DMARC to protect against email spam. DMARC setup can be possible with SPF and DKIM passes.

No email accessible

Email accessibility means disabled people can understand the content of emails. When it is impossible, the email marketing goal is not achieved. Email marketing aims to connect with the audience, engage them, and build trust. 

You can solve no email-accessible problem with the following suggestion:

  • Avoid relying heavily on images.
  • When you insert images, add alt text so the reader can understand
  • Use contrast color between foreground and background colors.
  • Keep the font size of copy 16 and heading 18 only, not more than that.

Using a no-reply email ID

When you are using a no-reply email ID, subscribers consider that their opinion doesn’t matter to you. As a result, they will not open your mail and trust you. The solution to this problem is to use a reply email ID. The ID such as or

No optimization of subject lines

The subject lines play an important role when subscribers open your mail and read the content. If your subject line doesn’t persuade the audience to open, then there is no use in sending a message. So, before sending the email, optimize the subject line and persuade subscribers.

You can optimize the subject line in the following ways: 

  • Add the subscriber name in the subject line for personalization
  • Use a Call to action 
  • Add emojis in emails to spice up. 
  • Have a subject line of 9 words or 60 characters
  • Provide an offer in the subject line, such as Zomato. 

No proofreading of email before sending

No proofreading emails can damage the reputation of the business. Also, it makes communication difficult for clients.

For example, if you send a proposal to a client with the wrong pricing, they may lose trust in your ability to deliver on a promised price. 

To avoid making these AI email marketing mistakes, you can follow these steps:

  • Read the body and subject line of the email twice before sending a mail to the subscriber 
  • Use tools like Grammarly to check grammar mistakes and punctuation.
  • Ask your friend to check for you. 

Email is not responsive for all devices.

Making your email responsive for all devices is essential, as it will improve open and click rates. So, design your email in such a way that subscribers like to open and read on all devices. The devices such as laptops, desktops, and mobile.

No A/B Testing for emails.

A/B testing is one of the most effective features of email marketing tools. It helps in understanding which version of email has more open rate and click rate. As a result, you can choose that version and make your email marketing campaign successful.

How can you avoid these AI email marketing mistakes?

You can avoid these mistakes by using the feature in the following way:

  • Create a variation of different email 
  • Run the A/B test by sending different emails to different audience
  • Analyze the performance of each email and use the best-performance email in your email marketing campaign.


The 3 biggest mistakes such as lack of personalization, not segmenting the lists, and not automating the email. And other 7 common mistakes that you might be making. When you understand these AI email marketing mistakes that you are committing, you can correct them. And make your email marketing campaign successful. 


Is AI impacting email marketing?

Yes, AI is impacting email marketing. It’s helping in personalization mail, content optimization, predictive analytics, and improving targeting and engagement. It aIso automates tasks and enhances email campaigns.

Power of Email Marketing

5 Steps to Harness the Power of Email Marketing

Email marketing is a powerful method to reach your target audience, build brand awareness, and improve business sales. According to McKinsey’s research, email marketing has an average return on investment of 4400%.

It is the channel that helps you send personalized messages to your target audience. This personalization leads to an increased engagement rate and customer loyalty. In this article, I will discuss the five steps to harnessing the power of email marketing and the benefits of email marketing.

5 Steps to Harness the Power of Email Marketing

Set your campaign goal

First, you need to set a campaign goal, as it helps in determining the target audience, source of lead, and content to include in promotion emails.

For example, your goal is to have new signs for new products. Do you want to create brand awareness? Whatever your goal, you need to decide in the initial planning stage of the marketing campaign.

Build an email list

Building a compelling email list is a big challenge for marketers. To get new leads for the business, you can use the lead score. 

What is a lead score?

A lead score is the value or points assigned to leads generated for the business. The lead score depends on the following attributes, such as:

  • Personal information
  • Converting a lead into a customer
  • How users engaged with the website
  • Demographic and individual features 

The lead score helps in determining which contact has the potential to become a customer. As a result, there is a higher conversion rate and sales.

Create targeted content

According to your goal, you have to create the content and send it to the subscriber. The goal of your marketing campaign can be the following:

Marketing offers 

A person subscribes to an email to receive marketing offers. The offers relate to your business’s latest product or service, special discounts, and promotions.


The newsletter is a way to share interesting information and news with your subscribers. It can be regular or occasional, depending on your business.


Your goal for an email marketing campaign can be to send an announcement message to your subscriber’s inbox. It can be related to a new service, feature, or product. The mail is sent to the target audience to encourage them to take action to check out the latest product, grab a discount, and buy the product or service.

Roll out your campaign

Rolling out your email campaign is important for segmenting your audience based on name, location, behavior, or other factors. Also, it is necessary to create personalized emails and create engaging content according to the goal. 

Additionally, you have to create compelling subject lines to grab attention and optimize for mobile.

Track performance

Once you send the first email, start recording and analyzing the performance of your email marketing campaign. Because of it, you know when the first link is clicked and when it is converted into sales. You can use Google Analytics tools and email marketing tools such as Tinyemail. Get responses to track your performance. 

What is Email Marketing?

Email marketing is a process that helps you send commercial messages to your target audience to promote your business product or service. Also, to get sales from it.

It is a method to build a relationship with customers and engage with them. For example, when a customer purchases the product, send them a message of thanks. 

Benefits of  Email Marketing

Brand awareness

Email marketing is the best method for direct communication with your target audience. As it helps in informing about the latest product or service and offers you provide. It also builds brand identity through consistent messaging and customer loyalty. 

Additionally, email marketing is a cost-effective method where you can send emails to a large number of audiences with one click. 

Customer loyalty

Customer loyalty helps in the buyer journey of lead nurturing, conversion, onboarding, and retention. Also, loyal customers will engage with emails, make repeat purchases, and be brand advocates for your business.

Improve sales 

60% of customers said that they make purchases based on emails they receive.

Email marketing helps improve sales by creating relevant content for the target audience. As with relevant content, the audience will read and take action to buy the products and services. 

Optimize budget and time

A big business can do advertisements, build a brand, and make sales. But a small business has a small budget and less time. For them, email marketing is the best method to grow sales.

You can put email marketing in autopilot mode with automation features. The automation feature will personalize mail and send it to the target audience within a low budget and in less time.

Establish Authority

When you are running a business, you need to show you are an expert in the industry. For that, email marketing is helpful. As customers sign up for your newsletter, they receive your mail and read your content, which generates you as an expert in their minds, and you build authority. 

Best Email Marketing Tools for Business 


Hubspot is a free email marketing tool. It consists of a template you design with drag-and-drop features according to your needs. Also, you can personalize emails based on name, country, and behavior.

Additionally, it has an A/B testing feature, which helps you understand which subject line has a higher open rate. So, you can use that subject line and make email marketing campaigns successful.


GetResponse is a tool that has an automated feature in 20 languages. Also, it consists of 500 templates for the different needs of businesses. It integrates with Shutterstock, which gives you access to the creative library.

It has four plans, starting at $15 to $99 per month. According to your needs, you can choose. 

Active Campaign 

Active Campaign is an email marketing tool that helps send personalized automation mail. Also, sales automation and CRM integration help bring leads back and forth between marketing and sales.

You can design the template on mobile smoothly with an active campaign tool.

Tiny email

Tiny Email is a tool that helps businesses send emails to target audiences with personalized information such as name, location, and behavior. Also, it has the feature of A/B testing, which helps in understanding which subject line has a higher open rate.

Additionally, you can analyze click-through rates and bounce mail so you can write more engaging content lines.  This is the power of email marketing.


Flodesk is an easy email marketing tool for beginners. It helps in designing email and landing pages for your business. Flodesk provides tagging and workflow options that help with email automation.

The tool is integrated with Zapier and Shopify to streamline different areas of the business. It is free for 30 days; after that, it costs $38 per month. 


Email marketing is a powerful method that helps in achieving business goals. With personalized emails, engage subscribers and persuade them to take action. actions like viewing new products and purchasing products on offer. You can make email marketing campaigns successful by using email marketing tools such as Active Campaign, Flodesk, Get Response, Hubspot, and Tiny Email. Because they automate the mail and tracks the performance of your campaign. This is the power of email marketing.

email list building for marketing

How to Grow Email List

Email list building is the process of collecting email addresses to send emails to subscribers. For the marketer, an email list is an important strategy. The statistics show that 59% of consumers consider marketing emails either positively or negatively to influence their purchasing decisions either positively or negatively.

Email marketing is a marketing strategy that businesses can control. It does not depend on algorithms, as social media strategy depends on algorithms. As per business needs, they can send information to customers about products, services, offers, and the company.

 However, you will be wondering how to build an email list. You can build an email list using a tiny email tool as it automates sending the mail, and segment the mail. Also, there are various strategies to build an email list which I will discuss in the article below. keep reading for more information. 

What Is an Email List?

An email list is a list of email addresses that contain the name, location, and gender of the target audience. It can collect from websites, events and tools available in the market. 

The email list helps businesses send information, updates about discounts, sales and other details about the business into an email inbox.

How to build an email list? 

Email marketing helps you build a relationship with customers and it is a proven way to nurture leads. Because you share your company story, promote your product, provide information about sales etc. 

Let’s understand how to build an email list.

Have a strong CTA

CTA plays a big role in converting the visitor into a subscriber. Because it persuades readers of content to take action. Also, it encourages visitors to submit a valid email address

  • Personalization

When an email is personalized it brings more results than not personalized. The personalized are combined with a strong CTA, and “pop up” ads bring a high conversion and engagement in email marketing campaigns. Also, help in achieving your business goal. 

  • Use Multiple Social Media Platforms

Select the social media platform where your audience hangs out more. For example, for fashion clothes, the audience hangs out on Instagram, Facebook and YouTube so use that platform for gathering email lists. 

Why Email List Building is Important

Email List Building is important for the business. Because it is the way you can communicate directly with your audience. And nurture your relationship and promote the products or services of your business. 

All other important aspects of email list building are as follows:

  • Good ROI

Email marketing provides you with a return on investment through different methods, such as:

  1. It allows personalized communication with the target audience with relevant content that engages them.
  2. The email marketing campaign is cost-effective compared to traditional advertising, which has a good ROI
  3. You can analyze metrics such as open rates, click-through rates, and conversion rates with powerful email marketing tools for businesses to generate returns on their investments.                                               
  • Direct Communication

Email is a direct way to communicate with your audience rather than social media or paid advertising. When you send an email, it goes directly to your subscriber’s inboxes, where they are likely to engage and read it.

  • Targeted Marketing

You can segment your email list based on various criteria, such as location, interest, or purchase history. This allows you to send targeted emails to customers that resonate with them.

  • Affordable Marketing

 It is an affordable marketing channel compared to paid advertising. Once you have built a list of subscribers, you can send emails for free.

  • Higher Conversion Rates

It has a higher conversion rate than other methods of marketing. Because your email subscribers read the newsletter and get discounts on products. Also, you gain the trust of your customers.

Things to Check Before Building an Email List for Email Marketing Campaigns

While building an email list you need to collect the right email for your email marketing campaign. Also, check these five attributes before building an email list for email marketing campaigns. 

  •  Segment

It is necessary to segment users based on Location, interests, buying behavior of customers, and more. Because it helps you understand where your user belongs.

  • Personalized

While personalized you need to add the receipt name in the subject line or body part of the email. Also, you can gather more data to personalize the email.

  • Subscribe are engaged

It is necessary to check how many subscribers are opening the email, and unsubscribing the email. As it helps you change the strategy of email. Also, declutter your email list to only have engaged subscribers.

  • Email Automation

The tool must have email automation features. These features make it easy to send to the target audience, as it sends automated mail to 300 to 500 clients at a time. 

  • Popup feature

The Popup feature is powerful as it helps in growing your email list. Because it converts website and blog visitors into a subscriber, as it is a popup people will not miss to read it. 

Best 10 strategies to build an email list 

  • Create a landing page

A landing page is a web page built for a marketing or email marketing campaign. It is a place where a visitor “lands” after clicking on an advertisement, link in an email, and promotion. The purpose of a landing page is to encourage visitors to take action such as making a purchase, subscribing to a newsletter, etc. 

You will be wondering what a landing page should be considered. It should consider the following components:

  1. Headline
  2. Sub headline
  3. CTA form
  • Host an Event

You might come across various ads that people are hosting webinars for AI, digital marketing, or the things you gain interest in. To attend that webinar you need to register. In that registration, you share contact information such as email, phone number and name. As it is the strategy to build an email list with the target audience. 

  • Create a newsletter

A newsletter is a powerful tool for building your email list. Because it gives subscribers a reason to share the information with their friends and their known people. As a result, you get a new email address.

What are the reason subscribe to share the information are as follows:

  • Relevant Content

When newsletters continuously provide valuable, and relevant content to subscribers, they are likely to share their email to known people to stay updated. 

  • Offers

When you are providing exclusive discounts to subscribers, they need to share the information. Then they are willing to share the information. Also, people are willing to share the email if you give them a discount, or freebie on a product or service.

  • Compelling CTAs

When you write a compelling CTA that benefits the subscriber then it encourages readers to take the next step and provide their email. 

  • Leverage extent intent pops out

Leverage the extent of your online presence by placing subscription pop-ups on your website. When you intend the pop-ups it triggers the user actions, and captures visitors’ action on the website which helps in sign-ups. 

You must ensure that pop-ups provide a clear CTA that encourages users to join your email list for information and exclusive discounts and offers. 

  • Reach out to personal contacts

Reaching out to people you know is one of the best ways to build an email list. Because they know you and trust you completely. You can request them to share with their family and friends too. 

If you have an established business then you ask the user if they would like to get the latest information about the company and its product. Yes, then you can create an email list. 

  • Run a contest

Running a contest is an effective way to build an email list. You have to provide a compelling prize related to the target audience’s interests. And promote it across different channels, and build a landing page to collect entries and get emails. 

  • Leverage Social Media Account

If you are doing social media marketing using platforms like LinkedIn then it is necessary to leverage the channel. For that, you must include a signup button or opt-in form on the Facebook page to get the lead. Additionally, you can run a social media campaign to encourage the audience to join the newsletter for the discount you offer. 

While you are gathering email lists from social media accounts, take care of these things.

  • Optimize your profile

Ensure your social media profiles have a clear link to your email sign-up page. 

  • Good CTA
  1.  Have clear CTAs in your social media posts, to encourage the audience to click. 
  2. Use action verbs to encourage the audience to take immediate action.
  • Use pop-out feature 

A pop-out feature is a window that appears on top of a website and bottom of the page to collect email addresses from visitors. 

While you are using this feature in email marketing take care of certain things such as

  • Timing

When you visit a site, you want the information to be collected first, but before you check the site a pop-out appears then you will be annoyed. Also, you might leave the website. So it is important to give a proper time to visitors to check the site and make a pop-out appear on the website page. 

  • Relevant to the audience

The content of your website should be relevant to the visitors then only they will subscribe to your email list.

  • Provide a  clear benefit for subscribing. 

Inform the visitors what they will get if they provide their email address. It could be something like a discount, or freebie on their next purchase. 

  • Easy to close. 

The Visitors should be able to close the pop-up window with a single click.

  • Don’t overdo it. 

Using too many pop-ups on your website page can be frustrating for visitors.

  • Encourage offline sign-up with QR Codes

You can grow your email list with the offline method. When you visit an event or when you sell a product offline, you can ask the customer to scan the QR code and sign up for email. 

  • Choose an email marketing platform

When you are using an email marketing platform to build an email list your work becomes smooth. You can use a tiny email email marketing platform for your email list. 

Tiny email marketing tool is useful in various ways: 

  • Segmentation: 

It helps users segment their email lists depending on user behavior, interests, or purchase history. Tinyemail allows businesses to send targeted emails to their subscribers.

  • Automation

Tiny email provides email automation features. These features send welcome emails, cart left product emails, and thank you emails. It saves a lot of time.

  • Email analytics: 

It provides users with detailed analytics about their email campaigns. This includes data such as open rates, unsubscribe rates and click-through rates. 


How do I create an email list for email marketing?

I create an email list for email marketing with a pop-out feature, create a landing page, and newsletter, host an event, leverage social media accounts and use email marketing platforms. 

What email should I use for email marketing?

You should consider an email address that contains your domain name. Because from it 

people will know you and develop a brand reputation in their mind. The same email address you can use for other purposes such as marketing, customer service, general inquiries etc. 

How to get free email lists for marketing?

You can get a free email list for marketing with personal contact, leverage social media accounts and encourage offline signs with QR codes. 


AI in Email Marketing

Do you believe email marketing has become an important part of lead generation in digital marketing?

Yes, then you know that AI in email marketing plays a big role in achieving the goal of any business. Because it is useful in various ways for the business, let you know in detail about the use of AI in email marketing and the tools. 

Use Of AI In Email Marketing

AI marketing is artificial intelligence technology that is useful for automating email personally. It is also useful in analyzing the data, creating content for the target audience, and automating tasks like segmentation and optimization optimization. AI is helping businesses send targeted messages smoothly with engaging content. 

Additionally, the use of AI in email marketing is for detecting the spam email and managing the inbox. 

How is AI used in email marketing?

AI is used in email marketing in various ways, as follows: 

Inbox management 

Managing the inbox is an important task because a lot of mail is received and sent daily. As a result, the inbox gets fulfilled, where AI helps you in such ways:

  • Bringing all emails into a single place
  • Engaging the team
  • Manager customer sensitive data and accounts
  • Provide automatic tags to emails.
  • It helps save time on reading, composing, and sending emails. 

Customer feedback analysis

AI helps in analyzing customer feedback, which helps businesses to improve their email. The email in the following ways:

  • The subject line of the email 
  • Designing and sending emails depend on the feedback
  • Prioritizing solutions depends on customer feedback
  • Analyses volume of data in a short period. 

 Subject Line

The subject line is an important factor in getting the email open. When the subject line is not right, people put the email in spam. Here, the AI tool helps you to understand which subject line is good for your email marketing campaign. So you can win and achieve your goal. 

Segment your audience

With the high volume of customer data available, segmenting the data manually for email campaigns is difficult. AI is helping in the segment at variables such as gender, age, location, and other preferences. 

Helps in customer lifecycle

Customer lifecycle plays an important role in business to convert customers. There are 5 stages in the life cycle. 

The first stage is the awareness stage, where you send emails that explain how your product solves a problem. 

The second stage is purchase. Here, you send an email to encourage a person to buy the product/service. You can provide a discount and offer on the product/service on which the customer visits your website.

The third stage is Relationship Building. Once a customer purchases a product, you need to build a long, long-lasting relationship with them. For it, send a weekly newsletter to customers about the company, product/service, or upcoming event. 

The Fourth stage is retention. Once you build a relationship with customers, you need to nurture them. You need to put the effort in such a way that customers buy more products from you.

The last stage is Advocacy. As you convert subscribers into customers and build relationships, you’ll notice that a portion of customers become brand advocates. To build this behavior of customers, focus on customer service.

Designing templates

AI in email tools helps in designing the templates according to your needs. Also, the templates are available according to your needs. You can design the template in a drag-and-drop method where you can insert images, text, and video. 

Provide product recommendation

AI in email helps you track the site visit of the customer. As a result, you can send product recommendations to a customer through email.

For example, a customer visits an education site for a course in Data Science. Then, AI will provide information related to the Data Science course during the sale, discount, scholarship, and live seminar. So they can convince the customer to buy the product. 

 What is the best AI tool for email?

There are many AI Email Marketing Tools in the market. You will be confused about which tool to use. Here, I bring the information about the Tinyemail tool AI. 

Tiny email

Tinyemail has a free plan; its standard plan costs $15, and its pro plan costs $65. With Tinyemail, you can compose, schedule, and deliver emails to your target audience. It can match the receipt style of communication automatically. 

The features of tiny email are as follows:

Tinyemail email automation

You can set up automated email campaigns with a tiny email. The method to automate is workflow, triggers, and autoresponder. In addition, these features allow you to send welcome emails, abandoned cart reminders, and other types of emails depending on the customer visit.


Tinyemail marketing automation tool provides you with a customized template. The customized template allows you to create emails as per your needs with the help of the drag-and-drop feature. 

Personalization of email

Personalization of email is essential to grab the attention of the target audience. When you personalized email with name, location, about their work, and their pain points. The chance of conversion is higher than normal email. 


The Tinyemail tool AI is considered an inbuilt performance tracker. When you track performance, you can understand which subject line has more open rates, click rates, and conversion rates. As a result, it helps in the future of email marketing campaigns for your business. 

A/B Testing

A/B Testing is one of the best features of the Tinyemail email automation tool. Because it provides information about which email il has a high opening rate and click-through rate. As a result, you can plan an email marketing campaign and make it successful with A/B Testing. 

Budget pricing

The price of a tiny email tool is budget-friendly. It has a free trial and free plan. The paid plan starts at $15, which is considered an unlimited subscriber. 


How does AI help in email?

AI helps manage inboxes by filtering spam emails. It also analyzes the information to find spam messages. In this format, it can keep unwanted emails from the inbox. 

Is AI impacting email marketing?

According to a Hubspot survey, 82% of marketers respond and say AI helps in the following ways: 

  • Create content
  • Save time
  • Provide quality content
  • Helps in creating personalized personalized content

In addition, 28% of marketers use AI for generating emails. 

Can I use AI to send emails?

Yes, you can use AI to send emails with the help of automation. Also, you can send the right content to the right recipient at the right time. 


AI has played a big role in email marketing by enhancing personalization, improving segmentation, understanding customer lifecycle, and automating various tasks. It helps marketers to send relevant content to their target audience. As a result, there is a higher engagement and conversion rate. However, marketers need to keep a balance between automation and human creativity to ensure that emails have a personal touch and resonate with the target audience. 

Tinyemail Review

TinyEmail Review: All-in-One Tool For Email Marketing in 2024

Are you searching for an email marketing tool that helps in your campaign? Yes, then I have used a tiny email tool. The tiny email tool has given good results in my email marketing campaign. It consists of automated features that include a drip campaign and triggered emails. These features help you create leads and build relationships with subscribers over time. 

 Additionally, when I am using Tinyemail, it provides me with metrics such as open rate, spam rate, click-through rate, bounce rate, and unsubscribe rate so I can understand if my email campaign is successful or not. For getting detailed tiny email reviews you can stay tuned with this blog. 

TinyEmail Review – All You Need To Know About It

Tiny email is an email marketing tool that helps small, medium, and big businesses in their campaign. According to the business target audience they can run, and analyze the campaign and make email marketing campaigns successful. To make the campaign successful, tiny emails consider various features. So let’s dive into the details of tiny email, its features, and how it is different from other email marketing tools. 

What Is TinyEmail?

Tinyemail is an email marketing platform that was founded by Seamus Egan. It is a user-friendly platform that offers features useful for both individuals and business people in email marketing. The features they offer are sending emails, designing the email, managing the contact list, and tracking campaign performance. 

 How TinyEmail Is Different?

Tiny email consists of various features that make your email marketing journey smooth. The features such as follow:

  • User interface 

Tiny email offers a beginner-friendly experience to a user. For a friendly user experience dashboard is made in such a way that users can navigate the tool easily. Also, it allows users to use multiple features effortlessly. 

  • AI Tool

Tinyemail AI tool helps you automate email marketing through triggers, workflows, and autoresponder. Also, it saves time and effort for the user in the email campaign tool. 

The features of the tiny email AI tool such as follows:

  1. AI Subject line Generator
  2. Automated pre-build sequences
  3. AI Predicted audience
  4. AI Email Copywriter
  • Drag and drop email editor

You can use the feature drag and drop to customize the email as per your need. Where you can drag and drop the images, text, and many more things.

  • Forms

The Tinyemail email campaign tool helps you create forms and landing pages. Also, it helps in creating email lists and generating leads for the target audience. 

  • A/B Testing

Tiny email consists of an A/B testing feature which helps in tracking the performance of email marketing campaigns. You can know open rates and click-through rates. 

Features of Tinyemail App 

Pricing of tiny email

It consists of four pricing plans such as:

  • Free plan

It allows you to build an email list with up to 500 contacts. Also, there is an AI assistant that helps in creating subject lines per day, email forms, pop-ups, and many other things.

  • Standard plan 

At the $15 per month standard plan, you can collect unlimited subscriptions, offer premium access, AMP templates, AI subjects per day, and many other benefits.

  • Pro plan

The pro plan costs $65 per month and includes standard plan features. Additionally, features include AI subject line assistance, custom domains, dedicated IPs, priority support, and more.

Email personalization

Email personalization is an essential step in email marketing campaigns. When the tiny email contains these features you get a big deal in email marketing tools. Here, you can personalize email through subscriber information such as name, location, and behavior, to make your communication smooth. 

List Management

List management is the process of collecting, and maintaining a list of email subscribers. You can do list management with a tiny email in the following ways: 

  • Importing and exporting lists: 

Tiny Email makes it easy to import and export your email lists, so you can move your data between platforms.

  • Segmentation: 

It allows you to segment your lists based on a variety of criteria, such as location, interests, and purchase history. This allows you to send more targeted mail. 

  • List cleaning: 

Tiny Email provides tools to help you clean your lists of inactive and unsubscribed emails. This helps improve your deliverability rates.

  • Reporting:

It provides detailed reports on your list management activities, so you can track your progress and make necessary adjustments.

Reports and Analysis

Tiny email features are useful in measuring metrics such as open rates, unsubscribes, clicks, bounces, and more.

 Furthermore, the reporting and analytics tool also provides data on the demographics of your subscribers, such as their location, age, and gender. This information can help you target your emails more effectively. Also, it helps in achieving goals related to email marketing campaigns.


Integration refers to the process of connecting different systems or applications so that they can share data and work together.

A tiny email has limited integration opportunities with applications in the following categories: email providers, eCommerce, CRM, payments, forms, and WordPress.

Readymade template 

Tinyemail provides you with a ready-made template according to your needs. Also, you can build templates from scratch for your email marketing campaign. 

Tiny email marketing automations

The tiny email automation feature allows you to schedule your email post with a day and time of your choice. For example, you can send emails to your customers as they buy the product or service from you. These will engage your customers, and they will feel valued. 

Other Automation features such as follows: 

  • Thank you email post-purchase
  • Abandoned cart
  • Win backflow
  • Welcome series
  • Product review
  • Browse abandonment

Tiny Email is a beginner-friendly email marketing service. While Active campaign provides end-to-end sales services to the customer. 

What are the advantages and disadvantages of tiny email? 

Advantages of Tiny Emails

  • It offers more than 550 AMP email templates.
  • Operating, and sending the email from the tiny email is easy.
  • The price of a tiny email is comparatively less than the competitors. Additionally, it offers a free plan.
  • You can track subscriber activities.
  • It offers email automation for e-commerce stores.
  • Features of A/B Testing options for optimizing email campaigns.

Disadvantages of Tiny emails

  • Lacks automation features, such as drip campaigns, predictive sending, and workflow templates.
  • Advanced site tracking and a full-fledged AI writer are yet to come.

How can you create your first email campaign with a tiny email?

  • Sign up

Sign up for your account with a tiny email. Once you sign up, you get access to the dashboard. 

  • Create your campaign details

Once you get access to the dashboard, Create the campaign according to your needs, such as a message or email campaign. 

  • Set up your campaign details

Once you select the campaign, it will take you to a new page where you can fill in the details. The details such as campaign name, subject line, description, sender name, and email address.

  • Choose a template

Choose a template and start designing your email message for the campaign. You can add images, text, and required things from drop-down features.

  • Select your audience and schedule the campaign

Once you design the email campaign message, select the audience from the list or make a list one by one. 

  • Preview and test your email

Before sending the email to the target audience, preview the email. Also, test the email by sending it to your email address. You can check if email is good to go for mobile and laptop formats. Also, images are inserted nicely or not. 

  • Send your email

In the test of email, if everything is good, then finally send the email to the target audience. After sending the email, you can track unsubscriptions, open rates, bounce rates, and more. 

Tiny email vs. Active Campaign

Tiny email is a user-friendly email marketing platform. It is useful to create mail, create contact lists, and keep track of email marketing performance. 

While Active Campaign is an email marketing platform that contains features for marketing campaigns. You can create the email, segment your audience, track customer behavior, and send the mail to the target audience. 

Feature comparison 

  • Email marketing capabilities

Tiny email is useful for basic email creation and tracking performance. Also, it has limited features of personalized mail. While Active Campaign offers the creation of mail, tracking the performance of mail, A/B Testing capabilities, and advanced personalization of mail. 

  • Contact Management 

Tiny email offers a basic content management system. While Active Campaign offers a contact list management system, allowing you to segment the audience, and leverage tag the audience. Also, offers seamless integration with CRM systems and third-party applications.

  • Automation

Tiny email offers automation features but it has limited customization. While Active Campaign offers automation capabilities that help you to build intricate workflow quickly. 

  • Analysis and Reporting 

Tiny email offers basic reporting features, which do not include depth reports. While Active Campaign offers valuable insight into your campaign, tracks key metrics, and provides a visual representation of data. 

Getresponse Vs Tiny email

What is getresponse?

Getresponse is an email marketing platform that offers features such as email creation, automation, segmentation capabilities, landing page, and webinar creation. It provides a complete solution for business.

Features of getting a response 

  • Analytics

You can analyze how your audience engages with email, understanding what is working or not so you can fix it. Also, you can know which email platforms your audience uses, monitor how your message performs on mobile or desktop, perform A/B testing, target subscriber segments, and more. While Tinyemail offers A/B testing and tracking the performance of campaign features only. 

  • Create the mail

You can design the mail through various get-response email templates according to your needs. Also, there is a feature to customise your mail. The mail you create resonates with your brand. While in a tiny email, you can choose the templates and customize the mail with the drag and drop feature. 

  • List Management 

It has the feature of list management where you can import the contact list. Also, create a group of contacts and send the mail according to the group. Also, it integrates with popularism such as Hubspots, Salesforces, Dynamics, Zoho, and others. Tiny email offers a list of management systems which has limitations in targeting and segmentation for the audience. 

  • Transaction email

You can send transaction emails to your customers. The email such as order confirmation, reminder, receipts, and marketing mail. You can integrate these features with the CRM. In Tiny email, you can send order confirmation mail such as get a response but not integrated with CRM. 


TinyEmail is an email marketing solution that is designed to be easy to use and powerful. It offers a drag-and-drop email editor, prebuilt segments, and an AI-powered subject line assistant. TinyEmail is a good option for startups and small businesses that want to launch email marketing campaigns quickly and without having to spend a lot of time or money. 


Yes, Tiny Email is designed in such a way that it is easy to use. Also, you can customize the templates, manage email marketing campaigns, and edit them with drag-and-drop features.

Is it possible to import my existing email list into Tiny Email?

Yes, you can easily import an email list from Excel or CSV format to a tiny email. Additionally, you can segment your list based on various criteria, such as demographics or behavior.

Does Tiny Email provide customer support?

Yes, it is providing customer support 24/7 to help you with the issue with emails and messages.