Brevo Review

Any company that does not use email marketing vigorously at this point is probably losing out on sales. With Brevo, an all-encompassing email marketing platform, your varied email marketing needs will be addressed. Brevo allows you to automate the email marketing process. It also offers an in-built Customer Relationship Management or CRM suite.

Formerly known as Sendinblue, Brevo’s visual identity rebranding was driven to expand capabilities and serve customers better. Brevo is a particularly good email marketing tool for beginners and those with limited experience in digital marketing. With its ease of use, plethora of features, and a free plan, Brevo is certainly one of the best email marketing tools currently on the market. 

Main Features of Brevo

  • Email and SMS marketing – Brevo helps you design captivating personalized and dynamic content and reach your customers through email and targeted SMS.
  • Whatsapp Campaigns – You can reach your audience with eyeball-grabbing campaigns on the world’s most popular messaging app, and reach them where they are most likely to engage.
  • Messaging API – The deliverability rates of Brevo are skyrocketed with advanced API software, ensuring that your subscribers are getting your campaigns without fail.
  • Landing Pages – Brevo provides pre-designed and customizable landing page templates that influence lead generation by driving traffic through attractive design.
  • Automation and Customization – With over 40 pre-designed and customizable email templates and a drag-and-drop email editor, you can craft impactful email campaigns within a short amount of time. The email automation features create smooth workflows with adequate customizable features to personalize subscriber experience based on audience data.
  • Segmentation – The segmentation feature by Brevo allows you to filter your contact list based on various attributes, leading to narrower, more targeted customer groups.
  • Live Chat and Chatbot – The live chat and AI chatbot allow you to have real-time conversations with your customers and cater to their issues without any delay, improving customer relations.

Brevo Pricing

Brevo offers 3 kinds of pricing

  • Free Plan – In this plan, you can send up to 300 emails per day. Most of the basic features including customizable email templates, drag-and-drop editor, transactional emails, and SMS & Whatsapp campaigns are offered in this plan. 
  • Starter Plan – This plan comes at $25/ month and allows you to send up to 20k emails/month with no daily sending limits. It provides all the features of the free plan in addition to email support and basic reporting & analytics. You can choose to buy a no Brevo logo add-on for an extra $12/month, bringing the pricing to $37/month.
  • Business Plan – This plan, at $65/month, adds to the Starter Plan features by providing more automation options, multi-user access, A/B Testing, and advanced statistics.
  • Custom Plan – This option is for large businesses that have specific needs. It offers all the features of the Business Plan along with tailored onboarding and personalized support, advanced integrations, enterprise-grade security, and a flexible contract.

Brevo Email Campaign User Guide 

Launching your first email campaign with Brevo is super easy. These are the steps you need to follow:

Sign up

You can sign up for free with your Google account or an email ID and password. Once your confirmation email is verified, you are redirected to your profile.

Complete your profile

You will not be able to create an automated campaign without filling in your business details and contact list. Your profile requires your name and address details, and the name and nature of your business or company.

Create campaign

Click the ‘Create Campaign’ button on the top right corner of your dashboard. This leads you to a pop-up where you get to select the kind of campaign you want to create. Choose the ‘Email’ option.

Put in details

You will be asked to give a name to your campaign, and then put in the details such as recipients, subject, and design.

Finalize the campaign

You can customize the campaign or choose a pre-designed template from the options. Here you can go ahead and create the email copy and visual content as per your requirements.

Preview and test

After you have created the campaign, you can preview the completed email and send a test email to your email ID. This can be a trial run for the campaign to ensure its quality of content and effectiveness on both computer and mobile devices.

Schedule and send

As the final step, once you are satisfied with your campaign content, you can schedule the campaign to be delivered to your subscribers at the date and time of your choosing.

Advantages and Disadvantages of Brevo


  • Brevo offers live updates on campaign performance.
  • Brevo’s Business plan offers a live chat feature within emails that allows you to communicate directly with your customer.
  • Brevo allows for an unlimited contact list.
  •  It offers an almost fully customizable dashboard.
  • The simple user interface and minimalistic approach make it easy to use.
  • The resource library has many video tutorials and offers a 24/7 helpline for self-learning and troubleshooting.


  • The free plan allows you to send only up to 300 emails per day.
  • The Free and Starter plans have a ‘Brevo’ watermark on all templates, hampering the professional aesthetics of the emails.
  • Several features have to be bought separately as add-ons, increasing the price of the plans.
  • The CRM suite can feel somewhat restricted in features compared to hard-core CRM platforms.
  • There is no CRM mobile app.
  • The lower-tier plans provide rudimentary reporting and analytics.

Brevo Alternatives

Some of the best email marketing tools for freelancers and businesses alike that can be used instead of Brevo are Mailchimp, ConvertKit, Tinyemail, and Gmass.

  • Mailchimp: Mailchimp is an all-in-one email marketing and automation platform that provides multiple marketing and sales tools suitable for various industries. It is a features-rich platform, with solutions ranging from AI marketing tools, audience management, websites, and social media marketing.
  • ConvertKit: It is an email marketing automation platform that is particularly popular with creative entrepreneurs and small businesses like bloggers, coaches, and musicians. Its main features include email marketing, selling digital products, running paid newsletters, and effective link-in-bios.
  • Tinyemail: Tinyemail is a budget-friendly and easy-to-use email marketing tool that offers a wide range of features and tools to create professional-looking email campaigns. It has a considerable template library and covers the bases for analytics.
  • Mailerlite: Mailerlite is an email marketing and automation tool and newsletter designed to help people with different levels of expertise design and send professional-looking email campaigns. With a free plan and a premium plan, it can be suitable for different budgets.

Final Thoughts

On the whole, Brevo is certainly one of the best email marketing tools out there. It is an effective and comprehensive email marketing tool for businesses and freelancers alike. Brevo’s pricing plans make it a budget-friendly option. With Brevo’s top-notch CRM suite, it is certainly a good bargain for small and medium businesses.

Get Brevo today to never worry about your email marketing needs ever again!


Is Brevo easy to use?

Ans: Yes, Brevo is very user-friendly and has an intuitive interface that can be learned easily by anyone regardless of experience or expertise.

 What sort of customer support does Brevo provide?

Ans: Brevo provides 24/7 customer support through email and phone to guide you through any issues that you might be facing in your usage of the platform.

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