Top SEO analysis tools in 2024

Boost Your Website in 2024 with Top SEO Analysis Tools

In the fast-moving world of online marketing, it’s important to keep up with your competitors. One way to do that is by using SEO competitive analysis tools that can help you understand how your website is performing. In this article, we’ll explore some of the best tools you can use in 2023 to check out what your competitors are up to and improve your website.

Are you looking for some top SEO analysis tools to improve your website’s ranking on search engines? Many tools are available, but here are some of the most popular ones that can help you understand your competitors’ strategies and improve your search engine optimization efforts.


SpyFu is like a secret agent that helps you discover which keywords bring people to your competitors’ sites. This information can be really helpful for marketers who want to stay ahead of the competition.

Top feature:

  • Help SEO marketing
  • Pay-per-click analyzer
  • Access Old data
  • Creates tot of backlinks


The basic plan starts from 40 USD per month which is worth the price. But, having a professional plan would make more sense because it of unlimited access to almost every service for less than 100 USD per month.


SEMrush is one of the best website SEO and keyword research tools that does many things. It helps you find good keywords to use and keeps track of other websites. It’s easy to use and a favorite among many.

Top feature:

  • Website monetization
  • Market analysis
  • PR monitoring
  • Content optimization
  • Local SEO
  • Social media management


So, SEMrush is one of the most expensive tools available in the marketplace. Spending 250 dollars on an SEO analysis tool doesn’t sound right. But, you can the pro version for just 130 Dollars per month or go for the business plan which is around 500 Dollars and offers 40 projects in a single account.


Ahrefs is the best SEO analysis tool for backlinks that helps you find where the gold is hidden in terms of backlinks. It looks at how other websites link to each other, and it’s a must-have for anyone who loves SEO.

Top features:

  • Audit
  • Tracker
  • Explorer for content
  • Website Ranker


Ahrefs has very flexible plans which suitable for everyone. The Lite plan starts only for 99 USD and for individual plans max is around 500 dollars which is great if you are an Advanced SEO expert. But rather than spending half a rack on one user account just go for the enterprise plan you will get more features including API.


Moz is a white-label SEO analysis tool. And, a guiding light for making your web pages look great to search engines. It helps you use the right words and tracks how well your pages are doing. It’s easy to use and gives you good advice.

Top Features:

  • Moz bar
  • Link explorer
  • Keyword finder
  • Domain Analyst


Unlike other buying Moz will only make sense when you are getting for less than 200. Because it doesn’t have many features to make it any good.


Majestic is best SEO tool for competitor research. A tool that helps you navigate the world of backlinks. It shows you how good the links are to your competitors’ sites, which is important to know when planning your strategy.

Top Features:

  • Index merger
  • Bulk Backlinks
  • Solo links


If you are planning to do it just for the go-for API plan which is worth 320 pounds(Roughly 400 USD). Others wouldn’t be worth it. Other plans are too costly.


Serpstat is like a key that helps you find out which keywords your competitors are using. It gives you real-time info so you can make your website even better, and it’s not too expensive, which is great for businesses of all sizes.

Top Features:

  • Have multiple account support
  • API features
  • Tracker
  • Well optimised


Individual Plan- $45/month:

  • Small businesses and bloggers.
  • Basic tools for keywords and site analysis.

Team Plan – $85/month:

  • Growing websites and content creators.
  • More keywords, in-depth analysis, and check out your competition.

Agency Plan – $335/month:

  • Established businesses.
  • All the SEO features you need, historical data, and deep insights into your competitors.
Screaming Frog

Screaming Frog is the best for SEO performance analysis. It finds things that are good and things that need fixing. Many SEO pros love it for finding issues that could be holding your site back.

Top Features:

  • Can record past figures
  • Unlimited crawl limit
  • XML sitemaps
  • Audit


It has only one plan which is for less than 300 USD. You will be getting multiple projects and segments so, it is worth considering this tool.

Google Analytics

Google Analytics shows you how people use your site, and that’s important for making an SEO competitor research report. It gives you really good data to help with your SEO strategy.

Top Features:

  • Visitor Locations
  • Real-Time Activity
  • Traffic Sources
  • Popular Pages
  • Time Spent on Site


It does have a properly mentioned price, it likely depends on your usage. but, you expect 12 racks if for a large enterprise. And, for small or medium firms 5 racks would be good anticipation. But if you just started then don’t go for premium cause it’s a bit costly.


The world of online marketing is constantly changing and it can be tough to keep up. But no need to worry, I’ve got you covered! With the right tools, you can make a huge difference and make your website shine in the digital world. Think of these tools as your website’s superheroes in 2023. They’ll help you keep an eye on what your competitors are doing and fine-tune your approach to stay ahead of the game. From analyzing backlinks to finding the best keywords, these powerful tools will give you the edge you need to succeed in digital marketing. So, let’s uncover the secrets of your competitors and take your SEO game to the next level with these top SEO competitive analysis tools of 2023!


How to analyze SEO performance?

Check how many people visit your website, see where you show up in online searches, and notice if people like what they find. Use tools like Google Analytics to get helpful information. Watch for changes and use the info to make your website more visible in search engines.

What is competitor analysis in SEO?

Look at what other websites are doing to get noticed online. Find out who your competition is, see what words they use, what they talk about, and who links to them. This helps you figure out how to do better and stay ahead in online searches.

How to do competitor analysis in SEO?

Start by figuring out who your rivals are. See what words they use, how good their content is, and who points to their site. Use tools like SEMrush or Ahrefs to learn more. Take the good ideas and make them work for your website.

How do you Analyse competitors in SEO?

Check out what your competition is doing with words, content, and links. Use tools to see how well they’re doing, find where your strategy needs improvement, and discover ways to make your website more visible.

What are backlinks for competitor analysis?

Look at where other websites get their links. See how good and how many links they have to understand how well they’re doing in searches. Find chances to get links for your site and make your overall plan for showing up in searches even better.

Why do we need SEO competitor analysis?

SEO competitor analysis is a shortcut to online success. It’s like learning the tricks from others who are doing well. By checking out their strategies, we discover smart ideas, find gaps, and improve our approach. It’s the key to standing out and being noticed in the crowded online space?

What are the pricing details of the SEO tool?

This article lists the top SEO analysis tools to improve your website’s ranking. The tools include SpyFu, SEMrush, Ahrefs, Moz, Majestic, Serpstat, Screaming Frog, and Google Analytics. It also provides a brief overview of each tool’s features and pricing.

The 6 steps of competitive analysis are:

  • Define your competition
  • Identify your competitors’ strengths and weaknesses
  • Analyze your competitors’ products or services
  • Evaluate your competitors’ marketing strategies
  • Assess your competitors’ pricing strategies
  • Determine your competitive advantage
Top 5 keyword research tools

Keyword Research Tools

Choosing the perfect keywords by yourself sounds infuriating and tiring work. That’s what keyword research tools are for! Making your work 10x easier and faster and getting you 5x better results. Following these tools would be very wise if you are into SEO since keyword research is a basic part of SEO.

Having a consistent keyword research tool will benefit you in the long run. That is why we have many tools based on different requirements, features, usability, and community support.

Here is the list of SEO keyword tools:


  • Bing Webmaster tool
  • Keyword Everywhere
  • Google Ads Keyword Planner
  • Ahrefs
  • Semrush

Why Manual Keyword Research Can Be a Real Headache?

Doing keyword research by hand can be a real pain. Imagine trying to find the right words for your website or content without any help. It’s like trying to solve a tough puzzle without any hints. It requires a lot of patience and can be frustrating. That’s why people often find it a headache, it’s not easy and can be a real hassle. Here are some problems you will face while searching keywords manually:

  • Time-consuming: Finding the best keyword that will help you in your work takes time.
  • Tedious: Even after all that research, there is no surety that it will be beneficial in the long run. Sometimes you may end up with expired or outdated keywords.
  • Inaccurate: After your research, you can’t know which keyword will be accurate enough so that you can rely on it over time.

Uncover the benefits of utilizing an SEO keyword research tool

Find good words for your website easily with an SEO keyword tool. A helping tool that makes things easy for you. Instead of doing hard work yourself, this tool makes it quick and easy. It finds the best words, checks what others are using, and helps your website appear better on search engines. It’s like having a personal research analyst to make your website awesome. These tools also tell you what words are popular and help you decide what to use. So, instead of a headache, having a friend who makes everything easier for your website to do well.

Stay ahead in 2024 with these top keyword research tools!

Bing Webmaster Tool


Think of Bing Webmaster as your website’s coach. It’s there to make your site better and more popular on Bing. This cool service comes with tools that check out your site, help you make it awesome, and even chat with other websites. It’s like having a bunch of handy helpers in one place. So, instead of getting messed up all the time, let Bing Webmaster guide you, providing you with the best result possible. And, it’s the most consistent SEO tool out there. It’s like having a friend who’s always got your back in the online world.

Bing Webmaster Tool Features:
  • Backlink Report
  • Accurate Keyword Research
  • URL submission
  • Sitemaps
  • Search Performance
  • Crawl Control
  • Verify Bingbot
  • Block URLs
Bing Webmaster Tool Pros And Cons:


  • Free
  • Easy to Use
  • Detailed & Insightful Reports.
  • Helpful Tools.


  • Limited data
  • Fewer Features
  • Less Popular
  • Unoptimized
How to do keyword research using the Bing Webmaster tool?
  • Log in: Sign in to Bing Webmaster Tools.
  • Add Site: Put your website on the dashboard.
  • Confirm your Ownership: Confirm it’s your site.
  • Reports & Data: Click on ‘Reports & Data.’
  • Keyword Tool: Use ‘Keyword Research.’
  • Type Keywords: Put in your site words.
  • Check Info: See search and competition data.
  • Filter if Needed: Adjust with filters.
  • Download: Get the info for later.
  • Use Keywords: Add them to your content and SEO.

Keyword Everywhere

It’s a very good tool that offers all the necessary features. It can do mostly things for free like ChatGPT Prompt Templates, Instagram Hashtag Generator, (no volume data), Pinterest Insights and Trend widgets (no volume data), and many more.

Keyword Everywhere Features:
  • Explore related keywords on Google and on other search engines too.
  • View trend charts on Google & YouTube.
  • Get YouTube insights & tags.
  • See monthly estimated traffic.
  • Analyse URLs.
  • Support for 15+ websites
  • Import your keywords for CPC and competition data.


  • Privacy is best.
  • Handles work smoothly.
  • Well-optimized
  • Best community support.


  • Most features are paid.
  • Extension-based tool.
  • Old modem Structure.
  • Support Limited Browsers.
How to do keyword research using keywords Everywhere?
  • Install: Add Keyword Everywhere to your browser.
  • Get API Key: Grab it from their site.
  • Enter Key: Put it in settings.
  • Google Search: Start a search.
  • See Data: Look on the right.
  • Check Numbers: Volume and competition.
  • Explore More: Find related words.
  • Use Filters: Get specific info.
  • Download Data: Save if you want.
  • Use Keywords: Add them to your content.

Google Ads Keyword planner

There is nothing much to say, just try it out and see by yourself. You won’t complain about the results it delivers. The best thing about it is it is a free keyword research tool among all the tools in the marketplace. It gives you $500 for free credit to get started. The most stable and optimized tool on the entire internet. So, it is a must-try tool for everyone.

Google Ads Keyword planner features:
  • Highlight brand-new keywords
  • Calculate monthly searches automatically
  • Pre-planned cost
  • Accurate keyword suggestions
Google Ads Keyword Planner Pros & Cons


  • Worldwide data
  • Most trusted tool ever.
  • Accurate result
  • AI- integration works well


  • Expensive
  • Short ad cycle
  • PPC is very high
  • Not for small-scaled businesses
How to do keyword research using Google Ads Keyword Planner?
  • Log In: Sign in to Google Ads.
  • Find Planner: Look in Tools & Settings.
  • Start Plan: Choose “Discover” or “Search Volume.”
  • Add Words: Put in your sight words.
  • Pick Location: Choose where you want.
  • Choose Time: Set a date range.
  • Get Ideas: See suggestions.
  • Check Numbers: Volume and competition.
  • Download: Save if you want.
  • Use Keywords: Add to your ads and content.


A keyword research tool that everybody is using right now. According to a survey conducted by Duffy Agency, almost 56 percent of the total SEO experts use Ahrefs as their primary keyword tool. This tool offers everything available in the marketplace. Some exclusive features like site audit, content explorer, and keyword explorer help you increase your overall engagement with organic reach. So, I must check out this amazing SEO analysis tool.

Tips: Get an annual pack worth less than one rack and get two months free.

Ahrefs Features:
  • Helps you in everything related to SEO.
  • Rank tracker
  • Give unlimited site checks.
  • Provide monthly detailed reports.
  • AI-Integrated research.
Ahrefs Pros & Cons:


  • Avoid Search-over optimization
  • Accurate rankings
  • Content Audit
  • Free- Suggestions


  • Highly expensive
  • Old school interface
  • Better options available
  • Overused since 2021
How to do keyword research using Ahrefs?
  • Login: Sign in to your Ahrefs account.
  • Enter Domain: Put your website in the search bar.
  • Explore Dashboard: Check overview data.
  • Keyword Explorer: Click on it for keyword research.
  • Enter Keyword: Type in your target words.
  • Analyze Metrics: Look at search volume and difficulty.
  • Explore Suggestions: Find related keywords.
  • Filter Results: Use options for more specific info.
  • Backlink Analysis: Check your site’s backlinks.
  • Apply Insights: Use findings for SEO strategy.


The Best keyword research out there. You can do nothing to everything in this tool with limited trials per day, Semrush provides free trials to its new users. It got the best analysis in every aspect. Even with the free feature, you can do more than enough work in your keyword research. So, you have to get this tool used now, definitely worth attention.

Semrush Features:
  • Trend analysis
  • Advertising
  • Local SEO
  • Social/ Content marketing
Semrush Pros and Cons:


  • Accurate Ranking Model.
  • World-wide data.
  • Work on different domains
  • Best results


  • Limited free period
  • Additional reports are charged over plans
  • Single user account
  • Not worth the money
Semrush Pros and Cons:
  • Log In: Sign in to SEMrush.
  • Enter Domain or Keywords: Put your site or words.
  • Dashboard: Check main info.
  • Keyword Section: Go there.
  • Type Keywords: Add your words.
  • See Metrics: Look at numbers.
  • Find Suggestions: See related words.
  • Use Filters: Get specific info.
  • Check Backlinks: Look at your links.
  • Apply Insights: Use findings for your site.
How to find the best keyword research tool for yourself?

Selecting the right keyword research tool can be a game-changer for your SEO game. First off, figure out if you’re a new SEO expert or a pro one. Hunt for a tool that talks your language, one that suits your skills. Check if it’s user-friendly and supports you in every scenario. Real people’s reviews are legit so, do check out them. They tell their experience as a user. Grab those free trials. It’s like trying on shoes before you buy them. Look for a tool that has a ton of data on search volume, competition, and trends. Price matters too, find one that is worth the cash. Your perfect keyword tool is the one that fills your needs with you in your SEO plans.

Things to care of while choosing:

  • Cost
  • User-interface
  • Should be compatible with your site/work
  • Must have tons of feature


Keyword research tools are essential for effective SEO. They allow you to quickly and efficiently find the right keywords, which can help improve your website’s ranking on search engines. By using these tools, you can stay ahead of the competition and save time and effort. The list of keyword tools mentioned above, such as Google Ads Keyword Planner, Ahrefs, Bing Webmaster Tool, Semrush, and Keyword Everywhere, are some of the best tools available in the market to help with your keyword research strategy. If you want to improve your website’s SEO, it’s important to utilize these tools.

To sum it up, using keyword research tools can save you time and effort, and lead to better SEO results. Choose one that fits your needs and goals.

Frequently Asked Questions(FAQs)

What is the best tool for keyword research?

Here are some Keyword research tools

  • Google Keyword Planner
  • SEMrush
  • Ahrefs
  • Ubersuggest
  • Moz Keyword Explorer
  • SpyFu
  • Long Tail Pro
  • Serpstat
  • KWFinder

Is there a free keyword research tool?
Sure thing! If you want a free tool to figure out what people are searching for on Google, try Google Keyword Planner. It’s helpful for knowing what’s popular online.
What is the keyword tool used for?
A keyword tool helps you know what words people type into Google a lot. It’s useful for making sure your website or content shows up when people search for those words.
How do I find SEO keywords using a keyword research tool?

  • Pick a Tool: Use a tool like Google Keyword Planner.
  • Type Your Topic: Put in your main topic or what your content is about.
  • Check Results: See the list of related words. Choose ones with lots of searches but not too much competition.
  • Refine List: Pick the best keywords that fit your content.
  • Use Keywords: Put these words naturally in your content.
  • See How it Goes: Watch how your content does in search results and adjust if needed.